Recommended Reading: We the People of the Crowd by Eugene Ivanov

Eugene Ivanov has been a valued member of the HeroX Community since the beginning. He is an innovation manager with a deep understanding of how open innovation can create value for organizations. He has mastered the art of identifying customer's current and future needs (“jobs-to-be-done”) and transforming them into problem statements suitable for internal and external crowdsourcing (like on HeroX!). And... he has written a book to support that claim! 

We the People of the Crowd is an invaluable resource to assist anyone looking to deepen their knowledge, and execution, in the crowdsourcing world. 

Find the Kindle version on Amazon - here
Connect with Eugene - here