Forward looking corporations are already embracing crowdsourcing and prize challenges. Boeing, Unilever, Samsung, Starbucks and NASA are just a few examples. If several million people can be nudged to make a small positive change, the outcomes can be world changing.
Things are changing so rapidly between innovation, social changes, and economic pressure. But while crowdsourcing is evolving there can be only one definitive definition for what exactly is the world of crowdsourcing. And how can this open-source approach to ideas help your business.
Open innovation isn’t as simple as posting a question on your company’s Facebook page and hoping for the best. Instead, it takes careful consideration to devise an open innovation approach that works for your company. This guide will help you strategize so you can get the results you’re looking for.
We've successfully collaborated winning and fulfilling on NASA contracts through their Center of Excellence for Collaborative Innovation. HeroX is positioned as the social network for innovation and therefore has a broader and more uncredentialed crowd, which pairs well with our Topcoder crowd of experts in development and design. Their team is great to work with, we've had the pleasure of hosting webinars and other joint initiatives.