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Boosting Innovation in Your Company | Practical Tips for Leaders

BY GINA SPARROW | 4 min read

Imagine this: you're a research and development professional, determined to help your company stay ahead of the game with new and innovative ideas. But the pressure of constantly coming up with fresh solutions has become overwhelming. The task of hitting innovation targets while also finding creative answers to complex company issues has left you feeling exhausted and burnt out. 

Can you relate?

You're not alone in this struggle but fostering a culture of innovation can help you and your team move forward with renewed energy - and a fresh perspective.

In this blog, we'll explore 10 ways to boost innovation in your company and help you create a workplace where creativity thrives. From encouraging collaboration and brainstorming to celebrating success and embracing failure, we'll provide you with practical steps to create a positive and innovative work environment. 

So, let's dive in and discover how you can inspire your team to think outside the box and drive your organization forward.

Culture: Building a Community that Thrives

Google is known for its innovative culture, which encourages employees to take risks and share their ideas freely. They have implemented programs such as "20% time," where employees can spend 20% of their work week on personal projects that align with the company's goals. This has led to the development of many new products, including Gmail and Google Maps.

We've all been in meetings where only a few people are heard. Transforming this norm to create a culture of brainstorming and open idea-sharing can be key to creating an innovative environment within your organization. Make a point to ensure all ideas are heard and encourage your staff to share their ideas during brainstorming sessions. Even if an idea developed during a brainstorming session isn't feasible, it may lead to insights that open the pathway to new solutions.

Tip 1: Create a sense of belonging: Even though you're not in the same physical space, it's still important for team members to feel like they're part of a community. Encourage social interactions, celebrate milestones and achievements, and make sure everyone feels included.

Tip 2: Emphasize transparency: Being open and honest about the company's goals, challenges, and performance can help build trust and create a shared sense of purpose.

Tip 3: Foster a culture of learning: Encourage employees to continue to develop their skills and expertise, and offer opportunities for professional growth and development.

Four people in a shared workspace with two sitting a desk and the others standing up and they are all looking at an ipad with a look of interest, depicting collaboration and a shared idea.

Leadership: Guiding the Way to Success

Tesla's CEO, Elon Musk, is known for his unconventional leadership style that encourages risk-taking and innovation. He often challenges his employees to come up with new and creative solutions to problems, and he's not afraid to take big risks himself, such as launching a car into space with his other company, SpaceX.

Create a safe space to allow employees to take risks. Pitching a new idea to the team can feel nerve-wracking, and it's important to create a company culture where employees feel comfortable sharing out-of-the-box solutions to problems. As a leader, there are small steps that you can take to help employee contributions feel valued, such as appreciating potential solutions even when you know they aren't the right fit, or participating in brainstorming sessions and sharing ideas that you aren't sure about.

Tip 4: Communicate regularly: Set up regular check-ins with each team member to ensure that everyone is on the same page and to provide feedback and support. Be available and responsive to questions and concerns.

Tip 5: Set clear expectations: Define goals and expectations for each team member and make sure everyone understands their role and responsibilities.

Tip 6: Lead by example: As a leader, your behavior sets the tone for the entire team. Show up on time, be respectful, and demonstrate a positive attitude.


Collaboration: Working Together in a Remote World

It can be tempting to put your employees into boxes. When you're searching for a tech solution, it makes sense to head to your IT department. If you're struggling to find an effective way to package a product, you likely head straight to your team of engineers. Taking a new approach by encouraging departments to collaborate can help you take full advantage of the talent within your company. People in different departments may have a new way of seeing a problem and may provide a perspective that leads to new ideas.

Tip 7: Offer rewards and recognition for innovative ideas: Letting your employees know that their hard work is recognized and valued can create a culture of positivity and solutions-focused work within your company. 

Tip 8: Celebrate successes, both big and small: Celebrating success can be small (leaving an employee a thank-you note for their great idea in a meeting), or large (treating an employee and their family to dinner at a great restaurant to celebrate a job well done). It's key to get to know your employees and understand what types of celebrations will resonate with them


Resources: Empowering Your Team with the Right Tools

Talk to your employees to understand what they need to explore various solutions to company and industry issues. Investing in new software, providing time for brainstorming, and providing resources necessary to test potential solutions to problems can all help your organization move toward creating innovative solutions.

Tip 9: Invest in technology: Make sure your team has access to the technology and tools they need to do their job effectively. Consider investing in collaboration and project management tools, video conferencing software, and cloud-based storage solutions.

Tip 10: Provide ergonomic support: Remote work can be tough on the body, so it's important to provide resources like ergonomic chairs and standing desks to help employees stay comfortable and healthy. 

Bonus Tip: (ok one more…) Encourage self-care! Encourage employees to take breaks, exercise, and prioritize their mental health. Provide resources like wellness programs, meditation apps, and access to mental health professionals. It can be challenging to draw a line between work and home life when your office is in your living room. Encourage employees to set boundaries, take time off, and prioritize their personal lives.

A person sitting at a desk with two computer screens and a keyboard depicting the use of multiple tools and technology


By following these tips, leaders can create a strong and engaged remote team that is equipped to tackle the challenges of the modern work environment. Remember to prioritize communication, transparency, and employee well-being, and your team will thrive no matter where they are located.


Take advantage of open innovation.

If you want to create a culture of innovation in your organization, start by implementing some of the tips outlined in this blog. Encourage collaboration and brainstorming, invest in research and development, and celebrate successes big and small. By creating a culture that values innovation, you can help your business stay ahead of the curve and achieve long-term success.

At HeroX, we connect innovative people to fresh, exciting ideas. Open innovation can help you find the solution you need. Click here to see how we work or get in touch to get started on your project today. 

5 people posing in front of a company banner


Using an open innovation platform like HeroX can provide a fresh look at old problems and can allow you to look at a variety of solutions to see what might be a good fit for your company. If your team is spinning its wheels, it's time to see your company's problems through a new lens. You would be surprised how many great ideas can come from people outside of your field and from non-experts. No matter your industry or your problem, open innovation can help you consider new angles, leading to new ideas.



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