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Podcast: How LEGO Used Crowdsourcing To Boost their Brand

BY LIZ TREADWELL | 1 min read

This Thought Leader Series shines the spotlight on trending topics, such as: Innovation, Crowdsourcing, the Future of Work and more. HeroX brings you the people, insights and information to make YOU the expert on powering up your innovation strategy with crowd platforms.

 

Webinar with Special Guest Daiva Naldal, Innovation & Crowdsourcing Consultant and (former) Director, Head of LEGO IDEAS

Jan 14, 2020

Innovation & Crowdsourcing Expert, Daiva Naldal

HeroX presents another episode of their Thought Leadership Series in Open Innovation, Coffee with Kal, hosted by their VP of Possibilities, Kal K. Sahota.  Joining Kal in this episode will be Daiva Naldal.   

Daiva runs her own innovation consulting firm, she is a sought after international speaker with expertise in open innovation and marketing strategies.  Notably, Daiva’s most recent experience was a 13+ year tenure with LEGO as the Director, Head of LEGO IDEAS. She will share her experiences on how LEGO IDEAS grew from a small pilot project to a sustainable business opportunity within their Product and Marketing Innovation Division.  She brings a wealth of knowledge in the open innovation space. 

Watch their conversation to learn more about how brands are successfully implementing their crowdsourcing strategies.  

If you prefer audio only, you can listen below

 

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