The National Health and Fitness Institute

The Healthy Selfie Challenge

The Healthy Selfie Challenge

We are on a mission to make Canada the FITTEST nation on earth by 2030.

Challenge Overview


Most of the demands in today's world encourage more and more sedentary behaviour... Meme'ing and streaming cultures alongside hectic work schedules and ever-evolving technologies all contribute to more time spent indoors and sitting down, and less time spent outside and upright. As a result, physical, mental, and spiritual health is deteriorating at an alarming rate. The National Health and Fitness Institute (NHFI) is on a mission to reverse this trend! 

Innovators will be tasked with providing ideas on how to shift these unhealthy behaviours to ones that embrace a more active and healthier lifestyle, so Canadians can create a healthier version of themselves, and their fellow Canadians. In order to do this, innovators will need to understand the motivators of certain unhealthy behaviours, and figure out how to encourage people to make choices that support overall long-term health.


Get Started:

  • Read the Challenge Guidelines to see the rules and requirements
  • Click the orange “FOLLOW” button above to be the first to know when more details are released and join the challenge community.
  • Share this challenge on social media using the icons above. Share with your friends, your family, or anyone you know who has a passion for health and fitness.
  • Start a conversation in our Forum to join the discussion, ask questions or connect with other innovators.

Challenge Timeline

Sept. 12, 2019, 1:13 p.m. PDT
Date Launched
Jan. 23, 2020, 11 a.m. PST
June 2, 2020, 2:38 p.m. PDT
You are here
Aug. 31, 2020, 3 p.m. PDT
Submission Deadline
Submissions for Phase 1 close
Aug. 31, 2020, 8 p.m. PDT
Judging for Phase 1 begins.
Sept. 7, 2020, 2 p.m. PDT
Judging Closed
Sept. 11, 2020, 3 p.m. PDT
Phase 1 winners announced
Sept. 18, 2020, 3 p.m. PDT
Phase 2 Launch
Oct. 1, 2020, 6 p.m. PDT
NHFI Gala Evening
NHFI Fundraising Gala Evening at Mahony and Sons, Vancouver
Oct. 16, 2020, 3 p.m. PDT
Phase 2 Submission Deadline
Oct. 18, 2020, 8 p.m. PDT
Oct. 29, 2020, 8 p.m. PDT
Judging Closed
Nov. 13, 2020, 3 p.m. PST
Updates 4
Forum 2
Community 131