The National Health and Fitness Institute

The Healthy Selfie Challenge

The Healthy Selfie Challenge

We are on a mission to make Canada the FITTEST nation on earth by 2030.

Challenge Overview


Most of the demands in today's world encourage more and more sedentary behaviour... Meme'ing and streaming cultures alongside hectic work schedules and ever-evolving technologies all contribute to more time spent indoors and sitting down, and less time spent outside and upright. As a result, physical, mental, and spiritual health is deteriorating at an alarming rate. The National Health and Fitness Institute (NHFI) is on a mission to reverse this trend! 

Innovators will be tasked with providing ideas on how to shift these unhealthy behaviours to ones that embrace a more active and healthier lifestyle, so Canadians can create a healthier version of themselves, and their fellow Canadians. In order to do this, innovators will need to understand the motivators of certain unhealthy behaviours, and figure out how to encourage people to make choices that support overall long-term health.


Get Started:

  • Read the Challenge Guidelines to see the rules and requirements
  • Click the orange “FOLLOW” button above to be the first to know when more details are released and join the challenge community.
  • Share this challenge on social media using the icons above. Share with your friends, your family, or anyone you know who has a passion for health and fitness.
  • Start a conversation in our Forum to join the discussion, ask questions or connect with other innovators.
Updates 3

Challenge Updates

Healthy Selfie and Covid - 19

March 23, 2020, 8:50 a.m. PDT by Donna Weston

With COVID-19 top of mind, we have an important update.  Coronavirus is uncharted territory for us all. The spread of the virus is being felt around the globe, but people are experiencing the impacts in different ways. For those of us in the health and wellness sector, the uncertainty is exhausting.  

That is why we have decided to extend the deadline for our Healthy Selfie Challenge Phase One to August 31, 2020.  Given our commitment to promote physical, mental, and spiritual health, our decision will not surprise you. 


We are eager to receive your innovative suggestions on how to “Make Canada the fittest nation by 2030”.  


We have also just announced postponement of our Celebrity Gala Fundraiser from April 30 to either September 24 or October 1, 2020.  Once this date is confirmed, we will then update the Reward section of Phase 1.  


Take the opportunity during this time of health crisis to take care of your own health and those around you.  It may be a good time to do something you’ve been meaning to get done for awhile.   


Stay healthy!

The NHFI Team

Thought about working in a team?

Feb. 20, 2020, 7:09 p.m. PST by Donna Weston

With a little over 6 weeks left, have you thought about forming a team to compete in the Healthy Selfie Challenge?

Teams can be formed with as few as 2  people.  Find other like-minded or better yet, un-like-minded individuals looking to collaborate.  Check out the Forum section .

Some of the advantages of forming a team include:

  1. Accountability: Those deadlines are less likely to get away from you when you’re working in a group.
  2. Shared workload: You’ve heard of “divide and conquer?”  It works well for challenges! By finding a solid collaborative stride, a group of just three people can churn out a lot more than one person working alone.
  3. Camaraderie:  A source of inspiration, motivation, and perhaps even fire-under-your-butt lighting, teammates can provide a huge emotional advantage. Just think - new internet friends!
  4. Specialization: Maybe you’re a real visionary with an incredible concept, but are stuck on how the “nuts and bolts” fit together? Teammates who have the skills and special working knowledge can be a huge resource. And the benefits go both ways!

Rome wasn’t built in a day. Your team will take some time to come together, so be sure to get ahead of it and start recruiting, reaching out, and networking about the challenge now. You can seek team mates in the forum section.   


Are you ready to help transform Canada?

Feb. 5, 2020, 8 a.m. PST by Despina Maliaka


We are so pleased to see you here for the Healthy Selfie Challenge! Health and Fitness are some of the most important aspects in our lives, and we can’t wait to collaborate with you to make Canada the fittest nation by 2030.

So let’s get to it! Your action items are:

  1. Accept this challenge by pressing the orange “Accept Challenge” button
  2. Start your submission and complete your submission by 31 March 2020

Our goal is to get the whole of Canada behind this movement - and this is your chance to be one of the first-movers. Share this challenge with your friends and family, and start collaborating with innovators in the community forum (! 

We cannot wait to see your submission!

- National Health and Fitness Institute 

Forum 2
Community 108