Challenge Agreement seems to indicate that though any intellectual property rights may remain with the ideator, Lululemon can use any submission and any images/faces/data/etc from a submission, even if the submission has not been awarded a prize? Is that so, and does it seem fair to the HeroX team?

Copy-pasted "(ii) Challenge Sponsor and its licensees, successors and assignees have the right to use any and all Submissions, and the names, likenesses, voices and images of all persons appearing in the Submission, for future advertising, promotion and publicity in any manner and in any medium now known or hereafter devised throughout the world in perpetuity."

Thanks.