Feb. 22, 2020
3:32 a.m. PST

Challenge-specific agreement

Challenge Agreement seems to indicate that though any intellectual property rights may remain with the ideator, Lululemon can use any submission and any images/faces/data/etc from a submission, even if the submission has not been awarded a prize? Is that so, and does it seem fair to the HeroX team?

Copy-pasted "(ii) Challenge Sponsor and its licensees, successors and assignees have the right to use any and all Submissions, and the names, likenesses, voices and images of all persons appearing in the Submission, for future advertising, promotion and publicity in any manner and in any medium now known or hereafter devised throughout the world in perpetuity."

2 Replies

March 2, 2020
4:07 p.m. PST
I think they just mean that it can be used in recap videos or photos released to press about the program - that sort of thing. It doesn't give them the right to create and use your idea. Its just for promotional uses from what I understand.

Kyla Jeffrey HeroX team
March 2, 2020
5:27 p.m. PST
Hi Mitul,

Talamana is correct, that clause is related to advertising, promotion, and publicity.

In clause 3, the following line relates to intellectual property: All Intellectual property rights, if any, in the idea, concept, or activities demonstrated by the Submission will remain with the Innovator.

Please see the full legal agreement here:
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