FinTech Partner Search

I am seeking an ideal technical candidate to form a partnership to develop a Software Tool to Automate Financial Planning for Everyone. Read Overview...

The Challenge

My name is Norm Piché, and I am a Certified Financial Planner from Ontario, Canada. With 26 years of industry experience, and Top 1% status as a Financial Planner, I am now at a phase of my life where I am ready to give back.  After traveling the world and gaining exposure to a wide variety of cultures, people, and socioeconomic statuses, I have seen generations of families from all backgrounds suffer greatly due to a lack of financial resources and proper planning.

As a financial planner, I know this suffering is unnecessary and preventable if people were simply given the right tools with the right information.

Creating a Solution

I am seeking a co-founder from North America that also shares a passion for scaling financial planning services to anyone, anywhere. Our shared goal will be to lessen the burden of financial uncertainty and provide all individuals with the necessary tools to enable sound, empowering decision-making. The ideal partner will provide the technical expertise in the development of a software tool. This tool will serve the widest possible user-base with an automated, comprehensive, solutions-based financial planning service.


A national survey conducted by Leger* on behalf of Financial Planning Standards Council (FPSC) has found that 42% of Canadians rank ‘money’ as their greatest stress. That stress is driving Canadians to lose sleep, reconsider past financial decisions, argue with partners, and even lie to family and friends.

The Value of Financial Planning, commissioned by FPSC in conjunction with the Financial Planning Foundation conducted a three-year longitudinal study which included close to 15,000 Canadians. The study revealed that Canadians who engage in comprehensive financial planning report significantly higher levels of financial and emotional well-being than those who do no planning or only limited planning.

Those with comprehensive plans feel:

  • More on track with their financial goals and retirement plans
  • That they have improved their ability to save in the past five years
  • More confident that they can deal with financial challenges in life
  • Better able to indulge in their discretionary spending goals

We know that Financial Stress is not limited to only Canadians. People all over the world struggle with developing and confidently executing long-term financial plans.

To worsen the matters, most certified financial planners are restricted to serving only high net worth clients, with an investable income greater than $100,000 USD. As a result, the families and individuals with the greatest practical need for financial planning make up the most severely underserved market.


More About Me

Following the competition, the winning applicant will have the opportunity to enter into a long-term partnership with Norman Piché, a Certified Financial Planner from Ontario, Canada.

Norm Piché is an award-winning Wealth Management Consultant with a solid background in finance. Starting his career in the banking industry and working his way to Branch Manager, Norm transitioned to Investors Group in 1998 where he has been recognized with President’s Club and President’s Elite awards over several years.

Northern Ontario Business listed him as one of their Top 40 Under 40 for 1996 and with his natural talent in finance, he has become a sought-after Consultant and public speaker.

With a focus on helping clients realize their life stage financial goals using targeted planning techniques, Norm offers creative solutions that will protect and preserve clients’ savings. He utilizes a holistic approach including tax and estate planning, insurance protection, investment lending and business succession in helping clients reach their investment goals

A lifelong learner, Norm continually studies new and innovative perspectives on financial management to better serve clients and their families.

Norman Piché is the author of "The Alternative Investment Option" (January 2016) and the host of Eastlink TV's "Financial Matters" and "Call the Experts".



Updates 15

Announcing the winner of the FinTech Partner Search Challenge!

Dec. 13, 2017, 9:03 p.m. PST by Kyla Jeffrey

We are proud to announce the winner of the FinTech Partner Search!

Congratulations to Lex Berezhny!

Lex is a full stack web developer who has been developing project management and financial systems for over a decade.



We would like to extend our sincerest gratitude to all of the finalists for their contribution to this project and the 46 innovators who followed the challenge closely and shared it with their friends and family. Thank you as well to Lise Emard who provided valuable insight and feedback throughout the selection process.

We are incredibly excited to turn the vision of automated financial planning into a reality and we look forward to sharing an update on our progress with you in the future!

Announcing the FinTech Partner Search Finalists

Dec. 1, 2017, 3:06 p.m. PST by Kyla Jeffrey

We would like to take this opportunity to thank all of the innovators who registered for the FinTech Partner Search Challenge. We truly believe this is the start of a global community and movement towards financial literacy and you have played an instrumental role in launching it. Thank you for your contributions and support.

We are proud to announce the Finalists for the FinTech Partner Search Challenge! After careful review and discussion by our judging panel, the award recipients are as follows:


 Lex Berezhny

 Nasir Rasul

 Robin Rowe


Honourable Mentions

 Brialy Cerruti MAYILOU BELOT



Stay tuned for the Winner Announcement on December 12th!

1 hour remaining!

Nov. 17, 2017, 12:59 p.m. PST by Kyla Jeffrey

This is your last notice that you have one hour remaining to enter into the FinTech Partner Search challenge! We look forward to hearing from you!

- Kyla

Two Days Remaining!

Nov. 15, 2017, 5:16 p.m. PST by Kyla Jeffrey

Just a reminder you have until Friday, Nov. 17 at 4:59 p.m. EST to submit your entry to the FinTech Partner Search!

Challenge Reopened -- last chance to apply!

Oct. 27, 2017, 11:41 a.m. PDT by Kyla Jeffrey

Hi Everyone,

Thank you so much for your participation in the FinTech Partner Search Challenge!

We only received a few applications for this challenge and after speaking with many of you, I learned that it was because the deadline was the exact same as another HeroX challenge.

In order to ensure everyone has an opportunity to apply, we're reopening the challenge for an additional 20 days. You now have until November 17th to submit your application! You can view the full timeline here.

If you have any questions, please post them in the forum and I will be more than happy to offer my support.

Thanks so much!


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