Flying Fish Lab

Can you make Chocolate and Candy cheaper AND healthier?

Can you make Chocolate and Candy cheaper AND healthier?

How can we make confectionery more affordable, yet better for you? Submit 2 ideas - 1 for chocolate and 1 for candy.

Challenge Overview

Flying Fish Lab is an open-innovation consultancy that works across several industries. We are looking for ideas for our clients in the food business. 


Problem Statement

As the price of ingredients, energy and transportation keep increasing, chocolate and confectionery manufacturers face greater pressure to find new sources of cost savings and productivity gain so that consumers can still enjoy their favourite treats at a retail price that remains affordable. We want to turn this necessary change into an opportunity: Consumers are becoming more aware about eating food that’s not only delicious but also good for them. While chocolates and candies have always represented indulgence and enjoyment, and will never replace healthy snacks, is it possible to make them more affordable to produce while making them a little better for you?



Current Solutions

Current solutions focus on reduction of the goodies in chocolates and candy bars like sugar, cocoa, dairy… which present risks of consumer dissatisfaction if it impacts on taste. Most are silent changes such as finding cheaper combinations or sources of raw materials, recycling by-products or optimising manufacturing and distribution.



Pain Point

It is imperative that the consumer experience is not impacted by our change. How can we deliver the same or better taste with a slightly healthier product which also delivers cost savings in the short-term? What consumer-beneficial changes can help us save? What impact could these changes have on the whole value chain?



Challenge Guidelines

  • Please submit two ideas: 1 for chocolate and 1 for candies. You will be eligible to win for either idea you submitted. It could be a chocolate idea or a candy idea. 

  • Your submission should include:
    • 1 visual that illustrate your idea. It could be an existing picture, diagram or something you create from scratch.
    • 1 page as a WORD document explaining your idea, answering these questions:
      • What did you change compared to the original product?
      • Why do you believe your change will make the product more affordable while making it better for you?
      • Where will it have most impact on the value chain?
      • How does your revamped product provide a high-quality experience for consumers?
  • Total prize pool: USD2,300 split across 3 prizes: 1st Prize: $1,200, 2nd Prize: $700, 3rd Prize: $400.


  • This is not about launching new products or new variants.  This is about the same chocolate and candies that you currently find in stores but with some changes that will make them as good or better yet making them less sinful and more affordable to produce.

  • There are many areas you can focus on:
    • Changing the ingredients and the recipe (while keeping true to what the products are about),
    • Changing the way raw materials are sourced and purchased,
    • Changing the format, the shape, the way the product is presented and structured, etc...,
    • Changing the packaging (primary and secondary),
    • Changing the way the product is manufactured and the technology used for that process,
    • Changing how the product is stored and transported to the customer and consumer
  • When you think of “healthier” or “Better for you”, don’t turn indulgent treats into health food! A chocolate bar will never be as healthy as a cereal bar and it should not. Think of small changes that will make a person feel a little bit less guilty when enjoying them.

  • Please do not include palm oil or its derivatives in your ideas.


  • IMPORTANT: By participating in this project you agree to waive your rights to the intellectual property of the ideas you submitted to Flying Fish Lab Pte Ltd. 


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