Crowdsourcing is everywhere these days. Companies and organizations crowdsource ideas and solutions to problems for things ranging from trivial and fun (Frito Lay contests have helped determine new potato chip flavors) to tremendously important (Innocentive hosted challenges that helped identify ways to clean up oil from the Exxon Valdez spill).
Do you ever wonder what goes into designing a good challenge, or think, “that seems cool, I’d like to do that”? Are you comfortable interacting with a range of clients, able to communicate complicated problems in a clear and straightforward manner, and confident in your problem-solving and facilitation skills? If so, this challenge is for you. HeroX is expanding our challenge designer team, and we are looking for a few good designers.
This two phase Designer Derby challenge has a total prize purse of $4500. In addition to receiving a cash award, winners will design a challenge for a HeroX client that will run on the HeroX platform. Additionally, winners may be invited to join the HeroX challenge designer team.
In the last 15 years, crowdsourcing in the form of contests, challenges, and grand challenges has moved from a quirky oddity to a mainstream innovation tool. Large international businesses, numerous government agencies, and major non-profit organizations all routinely use this tool to cost-effectively stimulate innovation in different areas of interest.
In spite of this mainstream adoption of the challenge tool, the art of designing a successful challenge remains a niche skill. Challenge design requires an interesting amalgam of different skills. Although challenge designers come to the job with a wide variety of previous experiences, they are all good at facilitation, critical thinking, problem definition, communication, and writing. Having good attention to detail and a curious mindset are also common attributes.
If you need proof that good challenge design is a skill, the example of Boaty Mcboatface is an excellent cautionary tale. In 2016, the Natural Environment Research Council (NERC), a UK government agency, decided to crowdsource the name of their newest scientific research vessel. The ship was ultimately named the RRS Sir David Attenborough, but the winning name from the effort was Boaty Mcboatface. At the time and since then, those less familiar with open innovation have highlighted this case as an example of the limitations of crowdsourcing. All challenge designers look at this as an example of poor challenge design.
Designing a successful challenge is more than just stating the problem or goal and offering a prize. Things like setting context for and defining the problem, developing the right challenge structure, providing an appropriate prize strategy, as well as providing robust evaluation criteria, all help to ensure that submissions to a given challenge are relevant, credible, actionable, and of high quality.
We can teach challenge design mechanics, but successful designers also need to have other, softer skills to enable successful interactions with clients. Clients frequently benefit from an objective third party to help them more fully define the problem to be solved, to draw out the unspoken assumptions, and to distinguish between immediate goals and longer term objectives. This requires good facilitation skills, active listening, and being comfortable with dynamic, client-facing conversations and ambiguous situations. If this sounds a little bit like consulting, then it won’t be surprising that many challenge designers come from a consulting background. These skills are critical to information gathering, relationship building, and challenge designs that represent a faithful embodiment of a client’s goals and objectives.
Most challenge designers fall into this role by accident, or from working on other related projects, and they learn the ropes as they successively design more and more challenges. We are looking for people with the right expertise and experience, who are intrigued by the role, and are interested in learning as they are doing. If this sounds fun and exciting to you, then join the Designer Derby! Winners will get to design a challenge for one of our clients, receive top level feedback on their efforts, win a cash award, and may be invited to join the HeroX team on a project-by-project basis.
The deadline to submit to Phase 1 is March 25, 2021. This Phase 1 submission is your opportunity to introduce yourself to HeroX, to share why you would be a great challenge designer, and to critique a challenge that has already finished. Additionally, you will be asked to submit a short video where you present a summary of the written information in your submission. During the submission evaluation period, up to 5 authors of the most compelling submissions will be invited to one-on-one interviews with HeroX team members. Ultimately, up to 3 submitters will be selected to participate in Phase 2.
Participants in Phase 2 will each be paired with one of our clients, and during Phase 2 you will design a single phase challenge for your assigned client. To help you be successful, we will provide several support mechanisms. Prior to working with your client, we will host two training webinars. These webinars will present an introduction to challenge design, to the HeroX platform, and to how we work with clients. Additionally, each webinar will have a Q&A session, allowing you opportunities to ask specific questions.
Once you start working with your client, you will have a HeroX team member alongside to provide guidance and support. We expect that challenges will be fully designed after 2-3 meetings with the client. We will provide a template to help you design a complete challenge, and your HeroX partner will ensure that your challenge meets minimum performance expectations. The challenge you design will be your submission for Phase 2, but you will be evaluated on both the challenge you designed and your interactions with the client.
We anticipate that it will take 3-4 weeks for each participant to complete her/his challenge design. Because the timing for each participant/client interaction will be slightly different, winners may not be announced until several weeks after your particular challenge is completed.
All winners will receive a crash course in challenge design, mentoring from a HeroX team member, and the opportunity to design a real challenge with an actual client. The first place winner will receive $2500, the second place winner $1250, and the third place winner $750. Winners may be invited to join the HeroX team to design future HeroX challenges on a per project basis.
February 9, 2021
Phase 1 Submission Deadline
March 25, 2021
Phase 1 Evaluation Period
March 25 - April 22, 2021
Phase 1 Winners Announced
April 27, 2021
Phase 2 Design Period
April 27 - June 22, 2021
(Each participant within this phase will have 4 weeks to design her/his challenge)
Phase 2 Winners Announced
June 29, 2021
Phase 1 Judging Criteria
Demonstrates integrity and pride in work. Submission demonstrates good communication skills and critical thinking. Content is relevant and responsive. Writing is clear, compelling, and grammatically correct.
Why would you be a good challenge designer?
Reasons for participating are well-articulated. Experience and expertise are appropriate.
Challenge case study and critique
Summary of a selected challenge highlights all its important aspects. Observations and critique are incisive.
Demeanor is confident and professional.
Demonstrates good front-facing skills, is comfortable with asserting a differing viewpoint.
Phase 2 Judging Criteria
Will be a good fit for HeroX culture (see HeroX core values to learn more about our culture). Will be happy with the nature of the work.
Structure and mechanics
Challenge design is complete (see Challenge Design Checklist below). Challenge defines the problem to be addressed, describes what success looks like, and provides appropriate incentives.
Writing and presentation
Writing is clear, concise, compelling, and grammatically correct. Content is presented in a straightforward and logical manner.
Communication and demeanor
Interactions with the client are articulate, professional, and personable.
Client had a positive experience with the challenge designer.
Critical thinking and facilitation
Demonstrates critical thinking and an ability to facilitate productive client discussions.
The challenge is open to anyone age 18, or older. Submissions must be made in English. All challenge-related communication will be in English.
No specific qualifications or expertise in the field of crowdsourcing or challenge design is required. Prize organizers encourage outside individuals to compete and present new viewpoints.
Submissions must be made online (only), via upload to the HeroX.com website, on or before March 9, 2021, by 5pm ET. No late submissions will be accepted.
Intellectual Property Rights:
Innovators who are awarded a prize for their submission must agree to grant HeroX a royalty free, non-exclusive, irrevocable, world-wide license in all Intellectual Property demonstrated by the winning/awarded submissions. See the Challenge-Specific Agreement for complete details.
Selection of Winners:
Based on the winning criteria, prizes will be awarded per the weighted Judging Criteria section above.
The determination of the winners will be made by a HeroX Evaluation Panel. The panel will consist of HeroX team members.
By participating in the challenge, each competitor agrees to submit only their original idea. Any indication of "copying" amongst competitors is grounds for disqualification.
All applications will go through a process of due diligence; any application found to be misrepresentative, plagiarized, or sharing an idea that is not their own will be automatically disqualified.
All ineligible applicants will be automatically removed from the competition with no recourse or reimbursement.
No purchase or payment of any kind is necessary to enter or win the competition.
If you're still assembling your submission, you have exactly 8 hours left to complete it!
Here's a Tip: HeroX recommends innovators plan to submit with at least a 3-hour window of time before the true deadline. Last-minute technical problems and unforeseen roadblocks have been the cause of many headaches. Don't let that be you!
There's exactly one week left to submit your solution tothe Designer Derby!
You're so close. You can do this!
Remember, the final submission deadline is March 25th at 7:59 PM Eastern Time (New York/USA). No submissions received after this time will be accepted, so make sure to get yours in as soon as possible. Any last-minute questions or concerns can go right in the comments section of this update.
There are only TWO WEEKS left to submit your solution for the Designer Derby. The early bird definitely gets the worm - so don't put it off! Be sure to have at least 75% of your submission complete a full week before the deadline for maximum flexibility. We'd hate to think you worked hard on a submission, just to miss the deadline by a hair (that's right - no late-night, sad email exceptions - the cut-off is real, folks!)
All that aside, thanks so much to all of you for your interest. Crowdsourcing is nothing without the crowd, and well, that's you. Yeah, you.
We can't wait to see what the winning solution looks like.
We were able to work with HeroX to draft challenge guidelines, promote the challenge to a targeted audience of interested parties, and ultimately draw a crowd of innovators from across the globe to submit proposals to address our challenge. We were quite satisfied with the number and diversity of both individuals and proposals that the challenge drew.