This project is restricted to participants currently located in the USA.
Picture a mum or a dad, helping in the kitchen… The budget for grocery shopping is very limited, and they do not have too much time. They want a simple, easy way to prepare juicy and tasty hamburgers, tacos or meatloaves that the family can enjoy together every time. One of the most affordable meat they can get is ground meat. But it is not always very tasty unless you spend time preparing it with various seasonings and salt (which can be expensive and not very healthy). In addition, when cooked, cheaper ground meat can dry up easily and it feel harder to the bite too.
Good news! We have a new meat seasoning product ready to hit the stores. It is made of a unique blend of natural ingredients, herbs and spices. You just need to mix it with your ground meat (often ground beef), add a bit of water and you will get a perfect seasoning for a juicy, tasty, mouth-watering dish.
We need your help to launch this product in the US market. What do we need to say to convince people to buy it?
Create a name and a tagline for this new ground meat seasoning product, to help the people we want to sell it to notice it and want to buy it. With your name and tagline, upload a picture that either:
This new product will be rolled out in the US targeting male/female 30 to 40 years old, who share responsibility for preparing meals and are cash strapped.
Our new seasoning product is:
Ultimately, it gives people the satisfaction to create juicy, mouth-watering ground meat dishes easily, every time.
In addition to your name, tagline and chosen picture, please answer the following questions in your submission. You can create a separate page for your answers:
PDF, JPG, PPTX, answers in the form... Your submission should include your chosen product name, tagline and any picture you chose to accompany them as well as answers to the remaining 2 questions.