Challenge 2016


The Toothfairy Challenge

Sign up Dentists. Sign up people. Get them connecting for dental care to earn commission. And, go for The Prize!

This challenge is closed


This challenge is closed



Earn Commission & Compete for $15K! needs Toothfairies…

A. To get dentists registered on our site, and…

B. To get people registered as prospective patients, and ultimately…

C. To get those dentists and people connecting via our site for dental care.

What is a Toothfairy? A Toothfairy is a special kind of person, committed to helping establish the high-tech, (SYDC) connection between dentists and the world of patients. They are a grass-roots go-getters -the first-moving, frontline, sales force of our new company. Their work is to register as many dentists, and as many potential patients as they can to the SYDC site. Every Toothfairy will earn commissions, making money each time those patients connect with those dentists for their dental care using the SYDC product. Ultimately, this is how The Toothfairies are the heroes of this challenge -competing against each other to prove The Topmost Toothfairy of all, producing the most connections, and winning the Toothfairy Challenge Prize of $15,000.

What is Our product is a win-win for dentists and patients in the same way that a similar product works for hotels and their patrons. Hotels offer last-minute booking for discounts as a preference to unbooked, empty rooms. There are 150,000 U.S. dentists. Each of them expects an average of 1.5 appointments unfilled each day. That’s an annual total of $80,000 per dentist missed in those empty chairs. In the past, there was little or no chance of filling those appointments on the same day. Then came… a real-time, wide-open portal between Dentists and patients. It is a patent-pending technology that enables dentists to offer discount rates that incentivize patients to fill their daily, unfilled appointments. That’s the win-win…




How does a Toothfairy win the Prize? To win the $15,000 prize, a Toothfairy must first qualify among the finalists. Each finalist must then submit a Review. The Judges will determine the winning, Topmost Toothfairy from among the reviews. 

TO ENTER THE COMPETITION… a contestant must sign up as a Toothfairy both, here on the HeroX site, and on the site, also. Just follow the links.

For… The Challenge Guidelines, please visit the "Guidelines" section of this challenge.

For… The Toothfairy Challenge Rules, and Challenge Specific Agreement Regarding Intellectual Property please visit the "Updates" section of this challenge!


Challenge Guidelines


How do Toothfairies qualify as finalists?  To be a finalist in this challenge, the winning Toothfairy must achieve…

A minimum of 100 connections…

By the end of 6 months of the contest.

If the competition has not produced a Toothfairy with 100 connections by the end of 6 months, it will remain open one month at a time for no more than 12 months (total, from the start of the contest) until a qualifier is produced.

The highest producing Toothfairies will qualify to advance to the final portion of the contest.

Each finalist must submit a Review of the Toothfairy plans and activities that gave rise to their success and selection as a qualifier. The technological elements of their methods will be judged by the contents of The Review.

The winning Toothfairy will be chosen from among the finalists - the prize going to the Toothfairy that is the highest producer, utilizing the most creative and repeatable plan.

Once the last finalist has been identified, all finalists will have two weeks to submit their Review. All entries must be received no later than two weeks from the date the last finalist is announced.

Toothfairies who have already qualified to finals are encouraged to continue to register dentists and potential patients, and to continue to produce connections in attempt to post even better numbers than when they first qualified. In other words: Don't stop competing! 

Certain dates of the contest schedule will be subject to change.


How should the Finalist's Review be written?  The Review is your opportunity to present the unique creativity and replicability of Toothfairy methodology that gave rise to success and selection as a finalist. The Review should address two items:

Your Creative Solution – Explain your solution to The Challenge. How and why is your solution unique when compared to others? Sell us on your creative capacities, and how they were reflected in the way your resolved the problem. In this section, think as though you are being interviewed for a sales position. How did your work in making connections between dentists and patients demonstrate your unique, creative capacity?

Your Repeatable Solution – Explain how others can be a part of the solution. In this section, think like a sales manager. How would you teach other salespersons to utilize your methods so that they might achieve similar success? Demonstrate the transferability of your methodology so that others can easily replicate your achievements. 


Challenge Updates

The Toothfairy Challenge is now Closed

June 9, 2016, 1:50 p.m. PDT by Liz Treadwell

Greetings Toothfairies!

It's with great sadness that we have to announce that the Toothfairy Challenge is now closed. We really appreciate everyone's interest in this competition, but the Save Your Dental Care team is working on some new initiatives to connect dentists with patients. We hope to see you on the portal in the future!

Empty Understanding

May 11, 2016, 3:28 p.m. PDT by Chief of Toothfairy Resourses

Saving and Making Money from Nothing

with the Product

by John Hansel Jr, EVP Marketing & Development, syDc • May 11, 2016


If you want to sell the product, then it’s important to know something about nobody. Nobody sits in a dentist’s empty chair. Nobody fills no appointments with the dentist. Each dentist knows nobody all to well. On average, every dentist in the U.S. has 1.5 unfilled appointments/empty chairs in the course of each workday. That may seem like nothing, but it is something other than your average dentists prefers.

We surveyed dentists in the U.S., asking them how much income they were missing for all these nobodies who don’t fill their chairs. The dentists guesstimated they were short-selling their practice an average of $30 thousand dollars per year. The truth about nobody is worse than the dentists imagined. Reality is, each dentist misses $80 thousand dollars in annual revenue in those 1.5 empty chairs per day.

Why don’t dentists do something about this? Up until lately they couldn’t. There wasn’t a technology that could respond in real time to this real need. So, it was a given… a dentist simply had a certain number of appointments each day that they couldn’t fill. But now, thanks to the creation of the new technology by, dentists can finally get proactive about those empty chairs. It’s new money to dentists, money that formally went to nobody.

Let that sink in.

That’s very good news for dentists. What may not be so obvious is that it is also good news for patients. Think about it… because it’s new money to dentists, and because it’s last minute, dentist’s are incentivized to offer discounts for their services to incentivize last-minute patients, to make money they formerly couldn’t make. Something is always better than nothing!

So, go to and check it out for yourself. See if you can get your dental care needs serviced at a price nobody could formerly offer. You could be somebody that’s happy to fill a chair for a discount because somebody is happy to offer it to make a buck they otherwise couldn’t.

Now you are saving or making money by understand nothing better than ever before! 

Platform Perspective

May 5, 2016, 10:55 a.m. PDT by Chief of Toothfairy Resourses

The SaveYour Not-so-Secret of Success

by John Hansel Jr, EVP Marketing & Development, syDc • May 5, 2016


Understand platform power, and you’ll appreciate the future of Thanks to The Harvard Business Review, and a nod to writers VanAlstyne, Parker, and Choudary for their article for helping us explain.[i]

Think Apple. How did they displace Nokia, Samsung, Motorola, Sony, and LG –collective controllers of 90% of world profits in 2007? How did the iPhone overrun these and capture 92% of profits, rendering former players with virtually 0% market share? Apple embraced a platform perspective - the definition of which is critical to understanding SaveYour’s view to success. HBR put it succinctly:

“Apple… overran incumbents by exploiting…platforms and leveraging…new rules of strategy. Platform businesses bring together producers and consumers in high-value exchanges. Their chief assets are information and interactions, which… are the source of the value they create and their competitive advantage. So, Apple conceived the iPhone…as more than a product or a conduit for services. It imagined them as a way to connect participants in two-sided markets—app developers on one side and app users on the other—generating value for both. As the number of participants on each side grew, value increased [in the] “network effects,” which is central to platform strategy. In 2015 the App Store offered 1.4 million apps, [generating] $25 billion for developers.”

SaveYour is an information technology company. “IT makes building and scaling platforms vastly simpler and cheaper, allows nearly frictionless participation, strengthening network effects, and enhancing the ability to capture, analyze, and exchange huge amounts of data, increasing the platform’s value to all.” Like any effective platform, our model represents an eco system.

The platform perspective is understood in contrast to conventional “pipeline” methods of the past. “Pipeline businesses create value by controlling a linear series of activities—Inputs at one end of the chain (say, materials) undergo a series of steps that transform them into output that’s worth more: the finished product.” HBR points out, “Pipeline giants such as Walmart, Nike, and GE are all scrambling to incorporate platforms.” HBR adds the apt warning:  Firms that fail to create platforms and don’t learn the new rules of strategy will be unable to compete for long,” and “You don’t need to look far to see examples of platform businesses, from Uber to Alibaba to Airbnb, whose spectacular growth abruptly upended their industries.”


[i] See… “Pipelines, Platforms, and the New Rules of Strategy”, by Marshall W. Van Alstyne, Geoffrey G. Parker, Sangeet Paul Choudary; in the Harvard Business Review, April 2016. All quotes above are from the same.

Flyers for you to use when making your pitch to dentists…

March 18, 2016, 12:19 p.m. PDT by Chief of Toothfairy Resourses

We have support materials for you to use when registering dentists and their patients at Check out the attached example. But, you need to register as a Toothfairy at the site so that you can download these…

Here to serve you,


Chief of Toothfairy Resourses

The Toothfairy Challenge Rules

Jan. 21, 2016, 9:17 a.m. PST by Chief of Toothfairy Resourses

The Toothfairy Challenge Rules

by (or SYDC hereinafter) 


English is the official language for submissions, proposals, presentations, and all communications.


The Challenge is open to all individuals or groups of individuals who are over the age of a minor in their province, state, territory or country of residence. It excludes employees representatives, relatives, dealers and agents of (and their respective affiliates).

While companies, firms, and individual professionals are welcome and encouraged to participate, the Challenge is an amateur competition. The Challenge is not soliciting expert and/or professional opinions but rather, simply soliciting ideas. Any ideas that may be acted on in the future will first be fully vetted and deemed reasonable by

No individual may be a member of more than one team. One entry per individual or team is allowed. Participation is void wherever restricted or prohibited by law. reserves the right, at its sole discretion, to disqualify any participant who is (i) found to be tampering with the entry process or with the operation and administration of the Challenge; (ii) acting in an unsportsmanlike or disruptive manner, or with the intent to disrupt or undermine the legitimate operation of the Challenge; (iii) or in violation of the Challenge Rules.

Automated entries or votes sent via bots will be disqualified. Automated and/or repetitive electronic submissions (including but not limited to entries made using any script, macro, bot or contest service) will be automatically disqualified and transmissions from these or related accounts may be blocked. reserves the right to seek damages and other remedies from any such entrant to the fullest extent permitted by law, including but not limited to criminal prosecution.

Participants must comply with these Challenge Rules. Participants will be deemed to have received, understood and agreed to these Challenge Rules through their participation in this Challenge.

No purchase or payment of any kind is necessary to enter or win the Challenge.


Prize Monies

Individuals and teams are solely responsible for any taxes that they might incur from their prize money.


Licensing and Copyright

Any submission submitted in connection to the Challenge must be an original work created by the participant or the participant team members and the participants must have all necessary rights in and to the submission.

The submission must not infringe upon or violate any laws or any third party rights, including, but not limited to, copyright, patent, trademark, trade secret, privacy, publicity or confidentiality rights or other proprietary or contractual rights and must not include material that is libelous, defamatory, or tortious.

Participants must obtain, and make available to upon’s request, all necessary permissions, licenses, releases, waivers of moral rights and other approvals from third parties necessary for to use and exploit the submission, in whole or in part, including without limitation, to reproduce, make derivatives, edit, modify, translate, distribute, transmit, publish, license and broadcast the submission worldwide, by any means.

Participants must assign all of their rights in their submission, and all intellectual property embodied therein, to

Participants must keep confidential the data and other information disclosed by and the contents of participants' submissions, during the Challenge and thereafter, unless authorizes disclosure of the information or Submission.

To participate in the Challenge participants must agree to these terms and other terms described in the Toothfairy Challenge Intellectual Property Agreement.

Submissions will be retained by for use by, its affiliates, licensees and Challenge partners.

Applications will be retained by; information and data will be accessed only and its competition partners and not sold or shared.


The judges’ decisions are final and binding. SaveYourDentalCare reserves the right at any time, at its sole discretion, to disqualify any entry that they determine does not comply with the criteria stated herein or with these official Challenge Guidelines and Rules generally.


These Challenge Rules are subject to change. Registered participants will receive notification when changes are made. However, participants are encouraged to visit the Challenge Site often to review updates. is not responsible or liable for late, lost, incomplete, illegible, misdirected, stolen, delayed, damaged or destroyed entries, notifications, replies or any Challenge Release; for lost, interrupted, inaccessible or unavailable networks, servers, Internet Service Providers, websites or other connection, related to the Challenge; for errors of any kind, including but not limited to human, electronic, mechanical and/or technical in nature; for failure or technical malfunction of any telephone network or lines, computer and online systems, servers, computer equipment, software, e-mail, players, or browsers on account of technical problems or traffic congestion on the Internet, any websites related to the Challenge, including without limitation the Challenge Webpage, or any combination thereof or otherwise; for any injury or damage to participant, participant’s computer, or any other person’s computer related to or resulting from participating in or downloading material in connection with the Challenge; for incorrect or inaccurate information; and/or for weather conditions, event cancellations, delay or rescheduling or other factors beyond the’s control.


Governing Law

The Challenge is subject to applicable federal, provincial and municipal laws and regulations and is void where prohibited by law. All issues and questions concerning the construction, validity, interpretation and enforceability of the Challenge Rules or the rights and obligations as between the entrant and the in connection with the Challenge shall be governed by and construed in accordance with the laws of (Challenge Sponsor Location) including procedural provisions without giving effect to any choice of law or conflict of law rules or provisions that would cause the application of any other jurisdiction’s laws. The decisions of with respect to all aspects of the Challenge are final and binding. 


Subject to the terms outlined in the guidelines and rules, finalists, as determined by the judges, will be eligible to win the cash prize based on the selection of the judges. The prize will be paid at the conclusion of the Challenge. The Prize must be accepted as awarded and cannot be transferred, assigned, sold, substituted or redeemed for cash, except that in their sole discretion, reserve the right to substitute a prize of equal or greater value if the Prize (as defined herein) cannot be awarded as described due to unavailability for any reason. The winner may claim their Prize from after they have been successfully contacted and notified of the Prize, having complied with the Challenge Guidelines and Rules and executed and returned any waivers, releases and/or documents that may be requested by A maximum of three attempts will be made to contact each finalist. If a finalist is unreachable during a reasonable period time, an alternate finalist may be selected. The Prize winner will be announced no later than four weeks after the last day that the Reviews are due.