Design and innovation have never mattered more. The dynamics of the fashion industry are changing dramatically to create new products and experiences for shoppers who no longer want to settle with the status quo, as dictated by clothing brands.
Wrangler, an American apparel brand is pro-actively exploring ways to innovate, to broaden their audience to a more style and experience conscious consumer (both genders, but specially Women) whose expectations from casual wear are shifting along with major cultural trends in the United States.
It is your chance now, to help Wrangler shape the future of the clothing category!
Reinvent Wrangler clothing to bring a completely new, unique product idea and experience to Millennial consumers who typically don’t buy Wrangler.
FORMAT: Visuals + texts + responses to questions in PDF (3 pages max)