Transforming IBD Care Innovation Challenge

On a mission to find solutions to provide better disease monitoring, management, and care for people with Inflammatory Bowel Disease.
Finalists Announced



Inflammatory Bowel Disease (IBD) is a chronic condition that affects approximately 3 million people in the U.S. alone. Comprising two conditions (Crohn's disease and ulcerative colitis), IBD is characterized by chronic inflammation of the gastrointestinal (GI) tract with periods of remission and relapse.

To help address the myriad challenges faced by IBD patients and their caregivers, Eli Lilly and Company (“Lilly”) is pleased to announce the Innovation Challenge: Transforming IBD Care to help identify innovative new ideas and solutions for patients living with this condition (“the Challenge”). The goal of the Challenge is to identify innovative ideas and potential solutions for better disease monitoring, management, and care for people with Inflammatory Bowel Disease. Sample topics include disease monitoring, condition management, clinical decision support, and care enhancement.

The Lilly Transforming IBD Care Challenge is a call for novel solutions for IBD patients, caregivers, and clinicians. What cutting edge technologies and systems — mobile apps, sensors and wearables, connected drug delivery devices, real-time monitoring systems, algorithms, digital games, etc. — can be deployed to enhance care and improve health and wellbeing of patients with IBD?

The Transforming IBD Care innovation challenge will be conducted in three phases: (1) launch and open submissions; (2) round one judging of submissions and selection of up to five finalists from the applicable entries; and (3) the live, in-person pitch event to take place at Lilly’s campus in Indianapolis with judging and the selection of a winner of the $50,000 (US) payment on November 21, 2019. In addition, Lilly may choose to work with the winner to further develop their product or concepts. All official terms and conditions for the Challenge can be found here.


Click the orange "ACCEPT CHALLENGE" button to apply!



Participants chosen as Finalists will be notified by November 1st and invited to travel to Indianapolis to participate in the in-person pitch event on November 21, 2019. Travel expenses for up to two members of each Finalist team will be paid by Lilly. There may be unique requirements or restrictions on any Finalists who are Health Care Professionals (HCPs). Please consult the Challenge Terms and Conditions for further details.

Finalists invited to participate in the Challenge pitch event on November 21, 2019 will share a brief presentation on how their idea/solution addresses the theme of Transforming IBD Care. At the conclusion of the pitch event, the expert panel of judges will select one winner to receive a $50,000 (US) payment.* In addition, Lilly may choose to work with the winner (and possibly other Finalists) to further develop their product or concepts.

* Terms and conditions apply


Read more about the challenge here




The Challenge is open to individuals, patients, caregivers, clinicians, advocates, students, researchers, and community members. Legal entities and organizations from across the innovation ecosystem, including start-ups, are also welcome to participate. Please see Challenge Terms and Conditions regarding who is eligible to participate.

Participants are invited to submit ideas as individuals or in teams. Teams should have a Team Representative and a Team name. An individual is permitted to be part of more than one team. Participants are welcome to submit more than one idea.

We believe there is power and wisdom in the “crowd.” After registering, anyone can comment and ask questions about entries. Participants are encouraged to discuss their ideas non-confidentially and answer questions as they are received.



Participants who wish to submit an idea or comment on the Challenge site should register using the Create Account button above.


After registration, participants wishing to submit an idea can go to the Submit an Idea tab above and follow the directions provided to complete and submit an entry. Participants may only submit their own ideas. All members of a team must be individually registered before their team application can be submitted.

All entries will be non-confidential and visible to the viewing public. Entries may be submitted at any time during the Online Challenge Submission Period.



There will be two rounds of judging. Round One will involve the selection of up to five Finalists and Entries will be evaluated according to the following criteria:

  • Impact
  • Novelty
  • Technical Feasibility
  • Commercial Viability
  • Stability (Round One only)

In Round Two, at the pitch event, a panel of judges will select a winner from the Finalists based on the first four criteria above plus the criterion of “Usability,” which will replace "Stability." Please see the Challenge Terms and Conditions for complete details.

Click the orange "ACCEPT CHALLENGE" button to apply!