Greetings Innovators!
Below is the judging criteria that was shared at today's webinar.
|
Creativity |
Is the strategy for the adventure sports event and video creative original, while maintaining Ras Al Khaimah’s brand identity? Is the event interesting and innovative? |
30 |
|
Quality |
Is the strategy for the adventure sports event and video presented in an organized, coherent and professional manner? Is the entry complete? (video link provided and all questions answered) |
30 |
|
Impact |
How does the strategy and proposed event raise awareness of Ras Al Khaimah? Does it reach target audience, i.e. adventure travelers? What is the breadth of impact? |
20 |
|
Practical |
Is the strategy substantiated, well-reasoned, realistic? Does it incorporate justified assumptions, design, and conclusions? Does it sound like it could work technically, financially, conceptually? |
20 |
|
|
TOTAL |
100 POINTS |
