Store becomes a multi-sensorial experience with touching wall, smell, music, and food in a congruent way to create a pleasant experience.
3. Opportunity: Which pillar of well-being, and which aspect of that particular pillar, are being addressed by the idea? In what way does it influence a pillar? What type of individual and community would benefit from the idea?
Lululemon stores will bring together all members of the community with a multisensorial experience, as it will always smell nice, welcoming, and natural. There will also be people hanging out with their friends preparing and eating a snack after a yoga session and a textile sensing wall. The store will look pleasing. This will also invite new people to be part of Lululemon because of the engagement, activity, and the loyalty we have created with the actual members of the community.
4. Innovation: Why is your idea unique, novel, and/or impactful? What will the future look like if we’re successful in bringing your idea to life? How does the proposed solution differ from existing solutions addressing human well-being?
We will target the non-conscious parts of the brain. We will add the possibility for people to cook healthy snacks with high-quality ingredients along with a professional. The store's layout will be slightly redesigned to fit the cooking zone and add the sensing wall. Like this Lululemon will be a recreative spot where people can connect, share, and create new experiences with people with similar lifestyles. It is similar to other proposed solutions, but nothing that has been practiced before.
5. Action Plan: Please justify and briefly describe the major steps needed to make this idea a reality. Does the technology and understanding exist now? Is it likely to exist in the next 3-5 years?
The step by step is pretty simple, we don't need new technologies. First, the redesign of the store to implement the snack zone and other sensorial stimulants. Then, we need to hire a professional in the snack zone, someone famous and active member of the community. After, install the sensing wall. Later, make music and smell congruent with the concept. Last, start with the marketing campaign to promote the new model and our new activities.
Snack zone available only for people wearing Lululemon.