Lululemon:An Alternative to Church and CountryClub
There is a decline in attendance at church and country club. LL could offer alternative opportunities to these community gathering spaces.
3. Opportunity: Which pillar of well-being, and which aspect of that particular pillar, are being addressed by the idea? In what way does it influence a pillar? What type of individual and community would benefit from the idea?
Idea: To merge a co working space, a study area, a smoothie bar, a space for group yoga/ zumba and mindfulness in one building.
Mind: People have the opportunity to socialize and network with people from different work/ life backgrounds and seek out for mentorship & counselling.
Body: There will be fitness/mindfulness related events organized during lunch hours and after the work hours.
Community: This space will bring people who seek meaningful connections and positive mental health.
4. Innovation: Why is your idea unique, novel, and/or impactful? What will the future look like if we’re successful in bringing your idea to life? How does the proposed solution differ from existing solutions addressing human well-being?
Every weekday and weekend, people are finding ways to connect to others. Sadly, most spend the majority of their time socializing through their potable devices and less seeing people face to face. Therefore, this idea forces people to get outside their residence to work/study and socialize with other motivating people in their "break" time. Currently, co-working spaces are closed relatively early and do not have a lot opportunities for healthy community bonding.
5. Action Plan: Please justify and briefly describe the major steps needed to make this idea a reality. Does the technology and understanding exist now? Is it likely to exist in the next 3-5 years?
This proposed space will not only be attractive to solopreneurs and small businesses but also to high school to post-secondary students because there is a place for everyone to work productively and attend weekly self help fitness, entrepreneurship, arts, culinary programs during their free time. Think about it, what is one thing that comes close to this idea? Maybe a public library. Though, those institutions don't tend to put a heavy emphasis on the pillars of body and mind respectively.
Action plan: This will be a membership program that replicates the format of a golf country club and co working space. In a sense, each membership will cover a different type of perks.
Perk 1 (up beating and collaborative atmosphere)=Includes an office space/ desk and are more targeted at companies/businesses.
Perk 2 (chill and relaxing atmosphere)= People pay for a space to work/study in general. Price range will depend on their age level (i.e, teens, students, adults, etc.)
Perk 1 and Perk 2 give everyone free access to all the events that are being offered at the communal space.
Group based events can include: Yoga, pottery, sewing, off site fitness workouts, biking, photography, meditation, book talk, conferences, workshops, cooking, baking, and many more!
These group based events allow one to build a healthy relationship amongst one another as well as discovering and appreciating different perspectives.
Perk 3= access to just the events but not the working/study space.
When doing this project I realize that:
1. Co working spaces tend to close early (around 6pm)
--> I can't find a reason online on why co working spaces close that early. In my experience, the after hours of work are when people tend to connect with others. That's why some go to the gym, bar, movie theater, or dinner with family. To make this more attractive to the public, the space could close at 9 pm or potentially close early on Friday and weekends in order to encourage more people to join workshops or wellbeing classes.
2. Teenagers/Young Adults are always looking for fun things to do on the weekday after school, weekends, or free time in general. The sad truth is that 70% will spend most of their free time in front of their screens. In order for this generation (gen Z) to be more proactive, they have to surround themselves with highly motivating people. Truthfully, there are not many places in the city where teenagers can seek motivational advice or meaningful connections. This space would attract many parents and teenagers where they are able to receive an abundance of resources of self-help/ self improvement content.
(BODY PILLAR) Future opportunities: At night, people tend to go out for liquor and burgers. Why can't we make a healthy sports bar where drinks compose of smoothies and Kombucha. I strongly believe that there should be a healthy food bar opened at lunch and dinner where only healthy dishes are served. Moving forward, this could move people away from the unhealthy burger and beer culture and more into the self improving well being culture.
(COMMUNITY & MIND PILLAR) At this day of age, how do we encourage people to put their electronic devices down and make eye to eye connections? At this space, everyone is highly encouraged to not eat at their desk and rather at the setting of the healthy food bar. This would encourage more genuine interactions with others through the impact of food and cultures. Conversations like this would encourage better mental health and well being.
Economic Opportunities: Like many country clubs, your purchase is charged right to your account and will be billed by the end of the month. This will potentially increase customer's spending because they don't have to deal with the hassle of taking out their payment cards and pressing their pin number.
Overall, this proposed idea will allow people to see that this space is filled with positivity and good vibes. Therefore, this vibe will be embedded in the consumer's head that Lululemon is all about positivity through the apparel and the space that one visits. Consumers will then feel good about what they wear and represent on a daily basis because everything is interconnected in a sense that the Lululemon is on a purpose driven mission to better one's wellbeing.
6. (OPTIONAL) Record a 30-60 second selfie-video explaining your idea and the impact it will make on one or more of the three aspects of health: body, mind, and/or community.