Lululemon on Wheels
Lululemon on Wheels is an event on the coastline that encourages Singaporeans to be healthier in a more enjoyable way.
3. Opportunity: Which pillar of well-being, and which aspect of that particular pillar, are being addressed by the idea? In what way does it influence a pillar? What type of individual and community would benefit from the idea?
Our idea is to create a pop-up store in a series of branded campervans parked around Singapore.The inaugural event is a 10k charity beach walk where people can bring their pets,enjoy music,healthy food&drinks and workshops.The event seeks to build a community to gather exercise,outdoors &animal lovers.Corporate Social Responsibility includes supporting animal shelters.Stated from Healthline,walking can improve your mental wellbeing since it can reduce anxiety,depression and a negative mindset.
4. Innovation: Why is your idea unique, novel, and/or impactful? What will the future look like if we’re successful in bringing your idea to life? How does the proposed solution differ from existing solutions addressing human well-being?
The idea would be impactful because it will encourage people to exercise in a more pleasant way whilst bonding with friends and family and spending time with their pets.The July 2010 edition of the Harvard Health Letter stated that outdoor activities can raise vitamin D intake, improve concentration level, and heal disease faster.A community of animal lovers might extend Lululemons core customers.Based on studies between 1950 and May 2019,pet owners live longer than those who live without a pet.
5. Action Plan: Please justify and briefly describe the major steps needed to make this idea a reality. Does the technology and understanding exist now? Is it likely to exist in the next 3-5 years?
This event would be held biannually in February and August at Sentosa Island. Lululemon on Wheels would be selling Lululemon's products inside a campervan with additional vans selling healthy food. Lululemon includes a collaboration with Boost, Saladstop, An Acai Affair, and other healthy food brands, as well as natural dog treats. We would also like to invite influencers that are known as animal lovers such as @Bellywellyjelly and pet influencers such as @Mayapolarbear. The event will also support animal shelters (@causesforanimals_sg) by giving a 10% donation on every Lululemon purchase. A workshop, such as an acai bowl making, will also be planned out to show the easy step of making this guilt-free and nutritious meal.