Free membership card given on entry that provides you with access to an online community designed around your preferences and habits.
3. Opportunity: Which pillar of well-being, and which aspect of that particular pillar, are being addressed by the idea? In what way does it influence a pillar? What type of individual and community would benefit from the idea?
This is specifically built around the aspect of community, and engineered to improve the mind and body through community. The idea is to create a closer community between consumers both within the store and through everyday lives. The community will be catered to each individual, created after completing a survey that connects customers with others that have similar jobs, interests, or exercise habits. ideally, this will be free of charge and available upon store entry.
4. Innovation: Why is your idea unique, novel, and/or impactful? What will the future look like if we’re successful in bringing your idea to life? How does the proposed solution differ from existing solutions addressing human well-being?
This idea is unique due to its personalized and social nature. A card will be used as an ID of sorts, that is linked to each user's profile. When used in store near different products (i.e. shirts, leggings, etc.) reviews that were made by customers with similar jobs/exercise/eating habits will appear. This will allow customers to read reviews based off of preferences that should be similar to their own. Outside of the store, an online forum for specific groups will connect customers socially.
5. Action Plan: Please justify and briefly describe the major steps needed to make this idea a reality. Does the technology and understanding exist now? Is it likely to exist in the next 3-5 years?
1. The creation of "ID" cards, an algorithm for grouping, an online forum and an app. ID cards would be a simple, plastic, visually appealing card labeled "Lulu4U" that include a code specific to each customer. When the customer scans it on an in store kiosk or uses it to log in to an online forum for the first time, they will be routed to a profile creation page. On this page, customers will answer streamlined questions with keywords that link customers together based on their responses. Completing the profile creation would send results to a page that runs those keywords through an algorithm, matching that customer with groups that may appeal to them within their area. The customer would then select which group(s) they would like to be part of, and be sent a link inviting them to join an online forum that can be accessed via computer or mobile app.
2. Addition of kiosks in stores that are linked to the specific products next to them (shirts, pants, etc.) These kiosks should be oriented around the product they are closest to for convenience. Upon having an ID placed on their sensor, the kiosk will load the reviews of products in that section that were written by that customer's group members. This way, customers are seeing reviews written by those who have similar habits or engage in similar activities; therefore, providing reviews that are more relevant to them.
3. The creation of a user agreement/statement of understanding that anything posted by members within a social group cannot be held against the company and is, unfortunately, inherent on social media platforms. This way, any unfortunate incidents that occur in relation to the use of said forum/app can not be held against the company. It should also detail the manner in which unsatisfied customers bring up complaints to about the performance of the app, and the interactions among group members to online moderators.
4. Specific details for online forum/app
Creation of moderators that ensure that the online forum and app are being used responsibly by its members.
Channels through which customers who have demonstrated responsible use of the app and dedication to their designated groups can be promoted to a(n) moderator/ administrative status. This would allow those who are more familiar with lululemon and the community to speak from a place of authority and experience when addressing an issue, recommending a product, or encouraging a gathering for exercise or socializing.
The standardization of the means through which members of a group create community events in which they can come together to socialize or exercise.
Profile settings: allowing users to remain anonymous within a group so that their name/relevant information is only as viewable as they want it to be. Moderators and administrators would still have access to their information in the event that they need to be banned from a group.
5. Making it a reality.
The technology necessary to make this happen is available now. In order to make this goal to transform from a vision for the future to a present reality hinges upon responsible implementation and use of this social outlet. Test samples in a few stores that see the most activity across the different nations lululemon operates in is recommended. The testing phase would include a few stores around the nation first polling their customers at check out whether or not they might enjoy such a facility, and their initial concerns about the idea. Based on responses a few areas around would be given cards and kiosks for beta testing. Over the course of three or so months with close monitoring, the interactions and response of customers to the new review system and social media should be recorded both within the chat, and evaluated through polls. If the response indicates that customers have had a positive experience, and that their mind and body have been elevated through the new social community platform, then the ideal goal has been met and should see universal implementation over a time frame congruent with the growth of the company any the popularity within different areas.