Engagement with Senior Citizens
Senior Citizens are active and have free time. Activities that engage them will encourage participation in healthy behavior and improvement.
3. Opportunity: Which pillar of well-being, and which aspect of that particular pillar, are being addressed by the idea? In what way does it influence a pillar? What type of individual and community would benefit from the idea?
Older adults have time and are more active than their parents. Activities that engage them to improve their well being mentally, physically and socially will benefit them. Stores can add products for these individuals that make them look better and feel better about themselves. Group activity encourages interaction with others while benefiting the person.
4. Innovation: Why is your idea unique, novel, and/or impactful? What will the future look like if we’re successful in bringing your idea to life? How does the proposed solution differ from existing solutions addressing human well-being?
Products are currently aimed at the young and active. Seniors are active or could be more active. Appealing to older customers would benefit the company and the individuals. Activities that tie mental exercises with mild physical activity would encourage participation.
Stores could offer kiosks or devices with mental exercises and challenges. Mild yoga classes could be offered. Group actives such as "mall walks" would encourage socialization. Small games and challenges could be offered.
5. Action Plan: Please justify and briefly describe the major steps needed to make this idea a reality. Does the technology and understanding exist now? Is it likely to exist in the next 3-5 years?
Mental improvement activities and games are available today but many seniors may not have access to them. daily updates to these challenges would engage seniors. Standing kiosks or computer stations or individual i-Pads could be loaded with these programs. Seniors would be given opportunities to exercise their brains.
Likewise, Seniors want activities that do not cause stress or pain. Mild yoga and exercise classes would expose them to possibilities that they could do at the store and take back home with them. Group "mall walks" would afford Seniors the group setting to exercise, move at their own pace in a safe environment and socialize with other participants.
Seniors want to look good and having products tailored to their shapes and needs would give them a chance to experience modern fabrics, colors and design. Being part of an active group would raise self esteem and pride in their activity.
Bench-marking performance might give the Seniors a sense of where they start and where they are headed. Individual accounts could be established to allow the Senior to follow their progress.