Meditation or yoga group classes that Lululemon provides to its customers, and allows them to try and test Lululemon’s active wear
3. Opportunity: Which pillar of well-being, and which aspect of that particular pillar, are being addressed by the idea? In what way does it influence a pillar? What type of individual and community would benefit from the idea?
This idea addresses the mental well-being pillar. This influences the pillar by promoting the brand’s purpose, which is staying physically and mentally healthy, by yoga creating endurance and strength, and meditation relieving stress and anxiety. Customers and staff of Lululemon benefit from this idea.
4. Innovation: Why is your idea unique, novel, and/or impactful? What will the future look like if we’re successful in bringing your idea to life? How does the proposed solution differ from existing solutions addressing human well-being?
This idea is unique as this isn’t common amongst most active wear stores. With Lululemon providing this service, it will help promoting the brand itself and its products, the aim of Lululemon and it will create a larger Lululemon community. Lululemon can end up creating a community including customers and employees, all aiming to achieve the same goal that is mindfulness. This gives an opportunity for diversity of individuals helping each other to achieve well-being.
5. Action Plan: Please justify and briefly describe the major steps needed to make this idea a reality. Does the technology and understanding exist now? Is it likely to exist in the next 3-5 years?
Lululemon can provide a yoga/meditation class every weekend or a specific day of a week. This can be promoted at the Lululemon stores with posters or online advertisements. Customers of Lululemon can either choose to be part of one session, or become a regular member. Lululemon can hire a yoga/meditation instructor for a certain city/location, that will conduct a group session every weekend or a chosen day. These sessions can provide suitable Lululemon products/wear that members can use for the sessions. A subscribed member of these sessions can receive one free yoga mat or a Lululemon top and bottom. These sessions can be aimed to be held at a highly populated city like New York, then can be expanded into other locations depending on the success of it.