L'Oreal Brandstorm Plastic-Less Future

L'Oreal Brandstorm Plastic-Less Future

Join students around the world in the ultimate innovation competition to build a plastic-less future in the beauty industry.
Submission Deadline
Trip to Paris, FR & 3-month Intrapreneurship program

Challenge Overview

*This challenge is limited to undergraduate and graduate students in participating countries. Please view this document to see if the country in which you study is eligible. 


The Mission: Build a plastic-less future in the beauty industry. 

The Brief: Create an innovation that reduces or eliminates the use of plastic by inventing new circular business solutions, and by changing middle-class consumer behavior.



Our planet is currently facing increasing environmental threats, with waste disposal being one of the severe issues. 

Studies have shown that on average, 50% of the environmental footprint of a product is linked to its packaging. This is why plastic, which represents close to 60% of the material used by the L’Oréal Group to produce its packaging (104,000 Tons in 2018), proves to be a major issue for L’Oréal. 

The L’Oréal Consumer Products Division, company’s biggest business unit, consumes around 81,000 Tons of plastic per year. Although this number is marginal in comparison to global plastic consumption, we know that we can do better. In 2018, The L’Oréal Group has joined the Ellen Mac Arthur “New Plastic Economy” Alliance as a core-member (we worked with EMA for several years), committing to enter a circular economy model. The key goal is to reach 100% recyclable, reusable or compostable plastic packaging by 2025. 

How it Works

  • Build an amazing team of 3 superheroes to solve the mission.
  • Come up with the most innovative idea, sharpen it throughout the selection process and become the champion of your country.
  • Fly to Paris, immerse yourself at L’Oréal’s headquarters and pitch your innovation to top L’Oréal executives.

The Prize

L’Oréal will pay for the top team of each country to fly to the World Finals in Paris, France. Each team will present their innovation to top L’Oréal executives. The winning team will be chosen based on the following criteria:











The winning team will have a unique experience with the Intrapreneurship Award! The winning team will get the opportunity to work at Station F, the largest start up campus in the world, and at L’Oréal as L’Oréal employees. There will be a deadline to begin the program before October 1st 2020. 

Winners will become the pioneers of their Brandstorm idea and transform it into a real business model. Over the period of 3 months, they will boost their idea with the constant coaching and guidance from L’Oréal experts and finally defend their business model to top executives and internal investors.

Additionally, winners will gain the opportunity to participate in One Young World summit: A global forum for young leaders and a unique platform to network with other young individuals from every country and sector, sharing ideas to develop solutions to address urgent global issues and create positive change.


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