To Do List: Public Relations Preparation

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Use this To Do list to help you plan various public relations activities:

  • Set up a media-friendly event for Launch Day (if applicable, and if it's in the budget or appropriate for your Crowdsourcing Project)
  • Research press release distribution sites (prnewswire.com, newswire.com, marketwire.com) to determine which is the right outlet for your Crowdsourcing Project
  • Set up account with press release distribution site
  • Create a Google alert with your Crowdsourcing Project name and related key words and phrases (reference this Google guide if you need help with this step)
  • Write a Launch Day press release (reference this guide if you need help with this step)
  • Reach out to existing or friendly media partners at least one week before Launch to request Launch Day coverage