Template: Press Release Format and Example

If it's within your budget, you can issue a press release when your crowdsourcing project launches and/or when your winners are announced to help in making a big splash promotion-wise.

Press release wire fees can range from $200-$700 on average, and can reach into the thousands depending on the word count, “reach” of the release (meaning which markets/outlets your announcement will be featured on), and if you include any images or other multimedia. However, there are wire services that will distribute to more local media outlets that are cheaper if you still wish to issue a release.

Click here to view our template press release format as well as an example press release that was issued when HeroX launched.