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by Canadian Health and Fitness Institute

The Healthy Selfie Challenge

Let's Get Canadians Moving Again! We are on a mission to make Canada the FITTEST nation on earth by 2030.

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Canadian Health and Fitness Institute

The Canadian Health and Fitness Foundation is a registered, charitable corporation established to fund the promotion of physical activity to Canadians.

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We were able to work with HeroX to draft challenge guidelines, promote the challenge to a targeted audience of interested parties, and ultimately draw a crowd of innovators from across the globe to submit proposals to address our challenge. We were quite satisfied with the number and diversity of both individuals and proposals that the challenge drew.

- Martin Caride, Land O’ Lakes Inc.

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