Alexa Nguyen is an Indigenous (Blackfeet) and Vietnamese digital creator and media professional with over 12 years of experience in performance, storytelling, audience engagement, and digital media production. She holds a Bachelor’s Degree in Media Arts from Brigham Young University. Alexa combines professional entertainment industry experience with demonstrated success in short-form digital audience growth and platform-native storytelling. As both a creator and performer, she specializes in culturally relevant communication strategies designed to engage younger audiences through authentic, highly engaging digital content formats. In addition to her professional media background, Alexa has a longstanding personal interest in health, wellness, and supplement education stemming from her own experiences navigating complex health challenges. Through years of independently researching nutrition, wellness trends, chronic illness conversations, and dietary supplements online, she has become deeply familiar with the current health and wellness culture that exists across TikTok and other short-form social media platforms. This lived experience allows her to remain actively plugged into evolving supplement conversations, viral wellness claims, misinformation trends, and the types of health content currently shaping younger audiences’ decision-making online. Alexa currently serves as the new Social Media Manager for the independent feature film Edie Arnold Is a Loser, where she was requested for the position following the rapid growth and engagement success of her personal social media platforms. She is also a professional actor represented in both Utah and Los Angeles and has worked across film, television, commercial, and independent media productions for over a decade. As a TikTok creator under the handle @heyalexapaige, Alexa has demonstrated significant success building and engaging audiences within the target demographic relevant to this proposal. On a recent TikTok account, she generated 58.1 million views, 5.1 million likes, 98,000 shares, and 15,000 followers within two months of intentional posting. An earlier TikTok account gained more than 11,000 followers and over 4 million views within several weeks of active posting. Alexa also currently co-hosts “The Pretty Obsessed Podcast,” a lifestyle and pop culture podcast recognized as a Top 10 Podcast by Million Podcasts and featured by Voyage Utah. Her background in podcasting, acting, directing, editing, and social media strategy provides multidisciplinary experience directly applicable to culturally responsive digital health communication initiatives. Her role within this project focuses on developing and implementing the short-form social media modality, including TikTok strategy, audience engagement, content creation, platform trend monitoring, misinformation response, accessibility implementation, and cross-platform dissemination.