We think one reason our proposed solution hasn't been suggested or tried before is the anchoring effects of the "3% of cancer patients participate in a clinical trial" and "85% of cancer patients aren't aware" statistics. This can lead to efforts of increasing patient and/or physician awareness, which may not be high ROI because clinical trials are so different and may require different recruiting techniques. As an example, here (
https://goo.gl/drKIfl) is a spreadsheet model showing that at the current levels of cancer clinical trials that take place very year, even if all trials were given 100% accrual rates (excluding the trials that terminated for other reasons like lack of funding or toxicity), the number of cancer patients that participate in a clinical trial would only be able to be increased by less than 10%.
Another reason our software-based solution hasn't been tried before is that only recently has the structured data on
clinicaltrials.gov reached a sufficiently large size that insights can be learned from it. CROs also do not focus exclusively on patient recruitment, they have many other services that help institutions and corporations run clinical trials effectively, so provide manual and potentially inefficient solutions to the accrual problem.