DESCRIPTION
Technologies that help us make nutritious foods delicious (as opposed to making the delicious foods more healthy).
BACKGROUND
The Well-being food concept is defined as a positive psychological, physical, emotional, and social relationship with food at both individual and societal levels. Some food can play a role in lifting our mood, energy levels, and concentration, while others can have the opposite effect. Eating well helps to reduce the risk of physical health problems like heart disease and diabetes. It also helps with sleeping patterns, energy levels, and general health. Our mood often affects the types of food people choose, as well as how much they eat.
KEY SUCCESS CRITERIA
POSSIBLE APPROACHES
WHAT WE AREN'T INTERESTED IN
PREFERRED COLLABORATION TYPES
At this stage, we're open to various types of mutually-beneficial partnerships, but looking for ready-to-commercialize or late phase development solutions.