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eYeKa

 6,862

Wrangler Innovation

Write the next chapter for Wrangler!
stage:
Submission Deadline
prize:
€5,000
more
Summary
Timeline
Forum
Teams14
FAQ
Summary

Overview

Design and innovation have never mattered more. The dynamics of the fashion industry are changing dramatically to create new products and experiences for shoppers who no longer want to settle with the status quo, as dictated by clothing brands. 

Wrangler, an American apparel brand is pro-actively exploring ways to innovate, to broaden their audience to a more style and experience conscious consumer (both genders, but specially Women) whose expectations from casual wear are shifting along with major cultural trends in the United States. 

It is your chance now, to help Wrangler shape the future of the clothing category! 

Reinvent Wrangler clothing to bring a completely new, unique product idea and experience to Millennial consumers who typically don’t buy Wrangler. 

FORMAT: Visuals + texts + responses to questions in PDF (3 pages max)

 

Visit the eYeka contest page for additional details

Timeline
Forum
Teams14
FAQ

Frequently Asked Questions

Yes, but it’s quick and easy. Just click the “Join Us” button at the top of the page and follow the instructions to complete your registration. All you need to provide is your name and email address.

If you have a question not answered in the FAQ, we recommend that you post it in the Forum where someone will respond to you. This way, others who may have the same question will be able to see it.