At HeroX, we know that breakthroughs come from the misfit thinkers, the rebels, and the changemakers.

If you could harness the power of creative minds across the globe, what would you ask them to solve?

Twenty-two of NBC Entertainment’s most audacious thinkers gathered to answer just that. How can we usher NBC Entertainment and the industry into the next millennium?

Curious to know what emerged as the biggest questions identified by this group of NBC employees?

  • What does the advertising of the future look like? How can we make interacting with advertisements a pleasurable and sought-after experience?
  • What could a new era of personalized content look like? With more shows than time, how can we ensure that people are watching what they want when they want?

In the afternoon, participants looked outside of NBC and the entertainment industry to identify opportunities in the community that they wanted to see solved in the world. Here are some of the biggest issues identified:

  • Women made up only 20% of board seats of the Fortune 500 in 2016
  • The high school dropout rate in the United States is 27%
  • The Digital Divide is no longer about access to digital infrastructure but a divide in digital literacy.

How can crowdsourcing create a breakthrough for NBC and the world? We came up with more ideas than you can count and now it’s time to make them real.

Want to be involved in the next steps for launching a crowdsourcing project to tackle one of these issues? If you attended the workshop, don't forget to fill out this form to let us know!