How LEGO Used Crowdsourcing To Boost their Brand!

webinar
Jan. 14, 2020, 9 a.m. PST

HeroX presents an episode of their Thought Leadership Series in Open Innovation, Coffee with Kal, hosted by their VP of Possibilities, Kal K. Sahota. Joining Kal in this episode will be Daiva Naldal.   

Daiva runs her own innovation consulting firm, she is a sought after international speaker with expertise in open innovation and marketing strategies. Notably, Daiva’s most recent experience was a 13+ year tenure with LEGO as the Director, Head of LEGO IDEAS. She will share her experiences on how LEGO IDEAS grew from a small pilot project to a sustainable business opportunity within their Product and Marketing Innovation Division. She brings a wealth of knowledge in the open innovation space. Join in the conversation to learn more about how brands are successfully implementing their crowdsourcing strategies. Reserve your seat today.