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At Dr Pepper Snapple Group, it is our vision to be the best beverage business in the Americas. Our brands have been synonymous with refreshment, fun and flavor for generations, and our sales are poised to keep growing in the future.
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Challenges
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7 Up Design
Refresh 7UP with an ultra new and cool packaging graphic design to convince the millennial generation (young people aged 18-24) that it is a cool brand and “a brand for me”.
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