The National Campaign has set a goal challenging the nation to achieve by the year 2020 a reduction of 20% in the proportion of pregnancies among women under 30 that are unplanned and a 20% reduction in the teen pregnancy rate. We prioritize collecting statistics on the reach of our programs over time, by tracking social media interactions, advertising indicators, circulation numbers, and other data on a quarterly basis. We also regularly elicit and publish feedback on our work, through polling, surveys, interviews, focus groups, and external studies. Our organization has also been externally evaluated by the likes of the Harvard Business School, McKinsey & Company, and Arabella—with McKinsey & Company concluding that we are now the nation’s number one resource on preventing teen pregnancy. Charity evaluators have also recognized our organization for effectiveness and transparency: The National Campaign has received Charity Navigator’s Four-Star rating for the past eight years—an honor only one percent of charities can claim—as well as GuideStar’s Gold Participant rating. Lastly, our Research department collaborates with other organizations and researchers to collect and publish the latest data on teen and unplanned pregnancy outcomes—a big-picture way of measuring our progress towards our goal.