World Vision


Youth Addiction Challenge

*USA ONLY - How might we use recreation to combat the issue of youth drug use and addiction in Ethiopia?
Trip to Ethiopia and business incubation support

Challenge Overview

Please note this challenge is for legal residents of the USA only. 

Download the complete challenge technical brief here


Over 19% of the general population in Ethiopia is unemployed, with a higher incidence of unemployment in youths, at 25%. One fifth of the employed population is estimated to work in informal sectors and peripheral economies, providing unregulated or unlicensed services or goods such as shoe shining and petty trade.1 More women than men are unemployed and more likely to engage in informal income generation, suggesting an inequitable job market.

Approximately 3 million Ethiopians enter the job market every year, often migrating from rural areas to urban regional hubs to find work.2 Additionally, it is common for children ages 10 to 19 to migrate to cities in search of work opportunities. 22.7% of female children migrate to escape child marriages, often finding informal and low-wage jobs doing housework for wealthier families, weaving cloth, making coffee, or working in the sex industry. In 2014, Ethiopia’s primary school drop-out rate was 61.8%.



Khat, commonly referred to as ‘Chat’, is a stimulant leaf chewed throughout East Africa and the Middle East. Classified as a Class C drug, Khat is very addictive with similar effects to amphetamines and can lead to depression, psychosis, insomnia, and paranoia. In Ethiopia, the common perception of Khat is that it leads to unemployment, degrades health, and is mostly associated with a lower socio-economic class. Chewing khat is a time-consuming process. After nearly 3-4 hours effects are felt and can be heightened or combined with coffee drinking, causing users to feel energetic, productive, and alert

In youth, khat chewing is increasingly common. 1 in 5 university students participate in khat substance use, and female users are on the rise though male drug users are more prevalent.1 In street children who are particularly vulnerable, the use of khat, alcohol, tobacco, and glue-sniffing to get high are very common. Rehabilitation centers for addicts are available at hospitals and private institutions, but there are limited interventions or educational programs targeting at-risk youth.



IDEATE - NOV 4, 2019

World Vision issues a challenge to solve - and innovators comeup with ideas.

SUBMIT - MAR 6, 2020

Innovators submit their business models.


Five teams are shortlisted and work together with a partner community to iterate their idea and business models.


Final business models are presented to World Vision and expert industry partners.


Winner is selected to visit Kolfe area program. They will visit World Vision staff to focus on implementation in country. 

Community 5