Product Creation using the 5 Elements
Creating and launching products in cycles designed with Ayurvedic insight (a sister-science of yoga) will take Lululemon to the next level.
3. Opportunity: Which pillar of well-being, and which aspect of that particular pillar, are being addressed by the idea? In what way does it influence a pillar? What type of individual and community would benefit from the idea?
The body and mind of the guest will respond positively to product, events and store interiors reflecting the energetics chosen for comfort throughout the seasons of the year. The earth generates root vegetables in the fall for grounding, Beans sprout in the spring to help with absorbing excess fluids, and sweet fruits in the summer calm our fire. Just as nature provides frequency in the form of food to counteract our excess energies, so can products be created with similar insight and benefit.
4. Innovation: Why is your idea unique, novel, and/or impactful? What will the future look like if we’re successful in bringing your idea to life? How does the proposed solution differ from existing solutions addressing human well-being?
In using dyes and materials from specific plants and designs based on ayurvedic principles, products can be created and used to help nurture the guest in ways other products cannot. Color, weight, softness, weave, opacity, etc. all factor into how someone feels and what they are drawn to / willing to purchase at various times of year. Knowing when, what and how to create a product offering specific to what bodies are innately asking for will increase joy and sales. It is a win-win.
5. Action Plan: Please justify and briefly describe the major steps needed to make this idea a reality. Does the technology and understanding exist now? Is it likely to exist in the next 3-5 years?
1. Look at the current material offerings of Lululemon.
2. Create a 3 season plan of potential product release: end of winter/early spring (kapha or 'earth' time); spring/summer (pitta or 'fire' time); early fall/winter (vata or 'air' time).
2. Identify holes and opportunities for new natural materials, find / create materials.
3. Identify holes and opportunities for new natural dyes, find / create dyes.
4. Develop product styles once material and dyes can be curated/created.
5. Create Product, Prepare in-store creative for 3 season launch (specific branding); consider it a shop within a shop / new line that gets switched out 3 times per year.
6. Repeat each year with this same cycle - consider creating products in the locations where the plants are grown and harvested to help local economies and cultures which understand the flora of their regions.