Relaxation for life
Essential oils and yoga classes will be used to improve the customers' bodies, by giving them something they can use for stressful moments.
3. Opportunity: Which pillar of well-being, and which aspect of that particular pillar, are being addressed by the idea? In what way does it influence a pillar? What type of individual and community would benefit from the idea?
We offer aromatherapy, customized essential oil design, and sensations-discovery workshops. A unique smell that will trigger the customers’ reflection and remind them of Lululemon. Aroma workshops will teach the advantages of aroma providing guide to their favorite. We see an opportunity to solve the problem of a community that lives with constant stress. Creating a bond with current and future buyers, through the sweat-and-release experience in the stores where people can actually feel and act.
4. Innovation: Why is your idea unique, novel, and/or impactful? What will the future look like if we’re successful in bringing your idea to life? How does the proposed solution differ from existing solutions addressing human well-being?
Our innovation is impactful because we will create an experience rather than just selling products. We want to create an engagement with the customers adding a higher value. Our solution differs because we are creating an atmosphere based on relaxation that will give our customers a feeling of caring towards them and will have a positive impact on the sweat-life pillars. We believe that if this idea comes to life customers will feel identified and optimistic with what we have to offer to them.
5. Action Plan: Please justify and briefly describe the major steps needed to make this idea a reality. Does the technology and understanding exist now? Is it likely to exist in the next 3-5 years?
1. Find the essential oil fragrance that stands out using natural elements. 2. Create the fragrance-machine design, essential oil container design, etc. 3. Find instructors and create a safe and peaceful space to carry out the yoga classes inside of the stores. 4. Giving away the oil samples and offering the yoga classes to the customers.
The technology in our idea exists and will exist in the future, making this process easier and faster to apply.