Giving Back with Yoga Community Projects
A portion of sales of Lululemon apparel goes back toward the community, supporting programs that provide yoga to the underserved.
3. Opportunity: Which pillar of well-being, and which aspect of that particular pillar, are being addressed by the idea? In what way does it influence a pillar? What type of individual and community would benefit from the idea?
Mind, body and community are addressed in this idea. Lululemon guests can feel good in their purchases, knowing that a portion goes to support yoga programs in the community. Working with a non-profit, The Yoga Seed Collective, funding would support yoga classes provided in jails, prisons, psychiatric hospitals, recovery homes, special education schools, and transitional housing for men, women, and children. This program acknowledges the benefits of yoga on the mind and body, to the community.
4. Innovation: Why is your idea unique, novel, and/or impactful? What will the future look like if we’re successful in bringing your idea to life? How does the proposed solution differ from existing solutions addressing human well-being?
While many apparel brands invest in community programs, promoting themselves as a socially conscious brand, the efforts they put in are often vague and don't address a specific issue. With this idea, there are several existing programs that could be a beneficiary of the portion of sales. When guests make a purchase, they could even chose which program to support; yoga for women in recovery homes, yoga for women in transitional housing, yoga in jails/prisons, yoga in hospitals, yoga for kids.
5. Action Plan: Please justify and briefly describe the major steps needed to make this idea a reality. Does the technology and understanding exist now? Is it likely to exist in the next 3-5 years?
The programs are already in place, as well as the capacity to add to more programs with the funding needed to do so. As yoga grows in popularity, not just to the general public, but as an activity which benefits those whom may have experienced trauma, or those whom may represent an underserved and underrepresented portion of the population, the demand for more social services like this is expected to rise in the future. As people become more drawn to brands that promote socially conscious efforts, guests would get to feel a part of the effort by financially contributing to these programs.