Healthy and Active lifestyle is good for consumers. The store will be fresh but warm homely colours. Music and nature will inspire the space
3. Opportunity: Which pillar of well-being, and which aspect of that particular pillar, are being addressed by the idea? In what way does it influence a pillar? What type of individual and community would benefit from the idea?
Lululemon is a brand that promotes a healthy lifestyle, so the first phrase that came to our mind was: vitality. A sensorial store concept includes hearing, smell, and touch, to give customers a positive feeling. Through the use of warm colors such as yellow-gold for the interior will make the store more vibrant. A store filled with real sunflowers and floral fragrance will create a home like ambiance and would be instagrammable. Active exciting music will make consumers energetic and happy.
4. Innovation: Why is your idea unique, novel, and/or impactful? What will the future look like if we’re successful in bringing your idea to life? How does the proposed solution differ from existing solutions addressing human well-being?
Now Lululemon have a stable incoming of the consumer but to attract younger people have to change and be adapted every year to know people what they want. In the next 3-5 years, the technology are more important, Lululemon has to be adaptable and change they store with technology one example is the color and some interactive webcam screen is kind of new technology where you can be in the screen and try the clothing in the screen, so we will be faster and don't lose time.
5. Action Plan: Please justify and briefly describe the major steps needed to make this idea a reality. Does the technology and understanding exist now? Is it likely to exist in the next 3-5 years?
Create a new store, with new fixtures, walls floors and display and install interactive screens and plant sunflowers within the store. The sunflowers may need additional specialist lighting if there is no natural sunlight in the store. A 3-D printing machine will print Lululemon logo keychain in sustainable materials which will be gifted to customers. A Lululemon logo in red neon light will be mounted on the wall as the main focal point when customers enter. The above technology already exists.