Have change rooms with a second screen that gets triggered by the clothes a user brings in and provides contextual help.
3. Opportunity: Which pillar of well-being, and which aspect of that particular pillar, are being addressed by the idea? In what way does it influence a pillar? What type of individual and community would benefit from the idea?
Clothing tags to come with QR or RFID markers that are then able to trigger a secondary screen for users in change rooms - This can be used to ask the questions nobody is comfortable with always having to go ask:
This addresses technology but leans back into the mind, in the sense of anxious shoppers, introverted or body conscious etc.
That want an in-store experience but control of the environment that online does provide.
4. Innovation: Why is your idea unique, novel, and/or impactful? What will the future look like if we’re successful in bringing your idea to life? How does the proposed solution differ from existing solutions addressing human well-being?
Some of the questions this can solve:
1. Does this come in my size if so can we get more clothes in these sizes?
2. I haven’t come with anybody to help me choose, can you help?
3. I really like this item "please make more like this”.
4. Items bought or paired together often with what you have.
5. Send look to my phone.
6. Also, any extra feedback when done.
Many attempts have been made to make the change room smarter, the issue is more that they are not asking the right questions.
5. Action Plan: Please justify and briefly describe the major steps needed to make this idea a reality. Does the technology and understanding exist now? Is it likely to exist in the next 3-5 years?
The tech exists and is very easy to deploy. The cost comes into retrofitting a scanner and a touch display, this could feature in bespoke shops and maybe not all outlets. The power comes in prior research into what makes it difficult to call for help and what are the real questions shoppers want to ask, or could intuitively be directed towards where a non-judgemental Jeeves could exist. Mostly what exists is to upsell or provide assistance but to get the correct persona to match sterility of tech support could change the way we received information from our users.