Lululemon Customizing app
A Lululemon app that allows customers to design and customise their clothes based on what they want and is made and delivered to their homes
3. Opportunity: Which pillar of well-being, and which aspect of that particular pillar, are being addressed by the idea? In what way does it influence a pillar? What type of individual and community would benefit from the idea?
Everyone will benefit from this idea because its focused on making every lululemon customer feel comfortable, which they will because they designed it. Virtually everyone uses a smartphone and everyone knows what they want and would look good in. Instead of designers thinking of a specific set of people a particular style of clothing fits. The app will give the power of designing to the customers themselves. They know what they want and so know what they will be comfortable in.
4. Innovation: Why is your idea unique, novel, and/or impactful? What will the future look like if we’re successful in bringing your idea to life? How does the proposed solution differ from existing solutions addressing human well-being?
It transfers the power to design to the customers, because they are the ones that know what they're comfortable in.
Imagine a world where people no longer have to walk from one store to the other in search of a particular style or clothes that they feel comfortable in, a world where one stays at home and designs something they love using the lululemon app, the company makes the pants and delivers it their homes. It's a unique idea, one that no other company is doing.
5. Action Plan: Please justify and briefly describe the major steps needed to make this idea a reality. Does the technology and understanding exist now? Is it likely to exist in the next 3-5 years?
Step 1: Setup a coding team to code a lululemon customizing app. Used to customize and order for the cloth they designed
Step 2: Delivery agencies, lululemon is a global store and so should expect orders from different parts of the world. To make things easier discussions with agencies like DHL etc to ensure the customers get what they ordered for on time.
Step 3: Advertising and use in all lululemon stores.
Due to the fact that this is a new technology people might not be fully aware of what they can do. Best option will be to advertise the app via the television and social media channels and also have the app in the retail centres around the world. So customers who can't find what they are looking for will be told to design something they like and will be delivered to them later.
The technology is currently in existence and can be made a reality if taken seriously.