Bring your friends and sink into deep relaxation at our Bathhouse & Spa featuring a sauna, warm saltwater soaking pool, and cold plunge.
3. Opportunity: Which pillar of well-being, and which aspect of that particular pillar, are being addressed by the idea? In what way does it influence a pillar? What type of individual and community would benefit from the idea?
The microspas will promote whole food nutrition by offering a juice bar (think Nektar juice bar in Huntington Beach). The saunas will provide scientifically proven physical health benefits.
The microspas will promote health for the mind via deep relaxation. Many countries around the world have a long history and deep culture of community bath houses. The spas will support community by offering a gathering spot. The bath house would be the ideal date out with girlfriends.
4. Innovation: Why is your idea unique, novel, and/or impactful? What will the future look like if we’re successful in bringing your idea to life? How does the proposed solution differ from existing solutions addressing human well-being?
Most spas in the United States are exclusive and not perceived as community gathering spots. Many people have access to a community pool and some have access to an expensive hotel spa, but there are not many other options. By keeping the footprint small (<1000 sq feet) and avoiding a full-size pool, the experience can be offered at a price within reach of the middle class (e.g. $20 for the first hour).
5. Action Plan: Please justify and briefly describe the major steps needed to make this idea a reality. Does the technology and understanding exist now? Is it likely to exist in the next 3-5 years?
The key to success in this business model is location, location, location. Lululemon would need to leverage data to determine which neighborhoods are likely to become more desirable over time. For examples, locations where mass transit is planned to come. Locations where property can be purchased at a discount (an old school house) because no one is quite sure what to do with it. The technology exists now and microspas could be up and running in 3-5 years. Locations would be close to urban centers in up and coming neighborhoods, where investing in land is part of the financial pay off from the microspas. (Taking a lesson from how McDonalds has profited from their real estate investments). Spas could be in neighborhoods in need of gentrification, where the spas would be welcomed by the community.
The spas could provide the physical community anchors to test other health and wellness innovations that are riskier. Lululemon could test concepts with pop ups in the spas. Examples of services that could be tested included 1. 20 min consult with nutritionist, 2. 20 min consult with sleep hygiene specialist, 3. 20-minute consult with personal trainer. 4. 20-minute consult with a stylist (active wear and best everyday basics (think Nordstrom’s). Some services could be made available at the spas that are only for Lululemon loyalty program members, reinforcing customer loyalty.