Yoga Without Bounds
Virtual reality devices can be used to create yoga experiences at destinations all around the world- all within the walls of the store.
3. Opportunity: Which pillar of well-being, and which aspect of that particular pillar, are being addressed by the idea? In what way does it influence a pillar? What type of individual and community would benefit from the idea?
This idea impacts the mind and body. Currently, we are bound by many physical constraints. But what if we removed those? We would be free to travel the world without leaving one spot. Lululemon can provide this perfect union of mental expansion and physical growth through virtual reality-destination yoga. All within one store! Lululemon will not only be a shopping destination, but also a world-travelling yoga studio.
4. Innovation: Why is your idea unique, novel, and/or impactful? What will the future look like if we’re successful in bringing your idea to life? How does the proposed solution differ from existing solutions addressing human well-being?
The future of the Lululemon experience looks boundless with this idea. Lululemon will no longer be constrained by four walls. Instead, guests travel to a Parisian studio, join sunset yoga in the Colorado mountains, wash up for a guided stretch on the beaches of Bali, and beyond. Lululemon will become unlike any other store in this uniquely global experience. Shoppers will get to cater to their mind and body all while enjoying distant lands. No passport required!
5. Action Plan: Please justify and briefly describe the major steps needed to make this idea a reality. Does the technology and understanding exist now? Is it likely to exist in the next 3-5 years?
Virtual reality devices are already a very real technology today! From a technical standpoint, this idea can be successfully implemented in Lululemon stores in the next year.
The most significant and first step in this project would be gathering the visual data to put together what will be seen through the headsets. Nonetheless, both the technology and understanding exist to tackle this project.
Once this data has been gathered and footage put together, this data can be fed through the virtual reality headset. Stores can begin receiving the headsets gradually, based upon store traffic and performance.
After placement in stores, employees should be trained on device operation, troubleshooting, and safety during device use. Prior to use, shoppers should sign a waiver releiving Lululemon of responsibility for possible injury. A specific area of the store should be sectioned off for virtual reality activities.