A Relaxing Experience
I suggest lululemon stores give their guests an ipod and headphones when they're shopping and play relaxing music, such as binaural beats.
3. Opportunity: Which pillar of well-being, and which aspect of that particular pillar, are being addressed by the idea? In what way does it influence a pillar? What type of individual and community would benefit from the idea?
The aspect of health and mindfulness in this idea are being promoted by the fact that scientific evidence points to the positive effects of the use of binaural beats. Binaural beats have become very popular over the last 20 years or so. Brain health and mindfulness is very important to human beings and lululemon would be making a great leadership decision in deciding to implement this idea.
4. Innovation: Why is your idea unique, novel, and/or impactful? What will the future look like if we’re successful in bringing your idea to life? How does the proposed solution differ from existing solutions addressing human well-being?
The opportunity for shoppers to experience listening to binaural beats while shopping presents an exciting and fun new way to shop! This may draw many shoppers to lululemon stores. Listening to binaural beats through headphones can produce a very real, free euphoric and peaceful experience throughout the mind and body. This is a pleasurable experience which may draw back shoppers to come into the store and buy again!
5. Action Plan: Please justify and briefly describe the major steps needed to make this idea a reality. Does the technology and understanding exist now? Is it likely to exist in the next 3-5 years?
The great thing is that binaural beats are readily available on youtube.com
or can be easily made. The website https://mynoise.net/NoiseMachines/binauralBrainwaveGenerator.php
offers free creations of binaural beats. The steps in order to enact this idea are to spend the money to buy the ipods and headphones and implement their use in stores.