Guide and Tools: Targeted Marketing

Now that you have crafted your messaging, it’s time to think about which audiences to target to reach your potential competitors and also to those who will help organically amplify your crowdsourcing project via social media, blogs, word of mouth, or other outlets.

This is another opportunity for you to utilize a freelancer via Upwork or other crowdsourcing/outsourcing site to find those innovators/supporters. Below is a sample job description that was posted to Upwork for one of our crowdsourcing projects to build a database of potential innovators to market to. The highlighted areas are examples of keywords to provide to your freelancer. You would need to change those areas with keywords relevant to your particular project.

Click here to view our Tips for Potential Competitor Outreach.

Click here to view our Email Templates to Target Audiences.