As the Executive Sales Director at Reactive Technologies, I lead our North American efforts in delivering real-time grid inertia monitoring and system strength solutions to support a resilient and renewable-driven energy future. At Reactive, we empower utilities, grid operators, and energy companies with actionable data that enhances grid stability, facilitates renewable integration, and ensures reliable power systems. With over 16 years in strategic sales leadership across the EV and energy sectors, I’ve built a career on introducing transformative technologies, from battery analytics to advanced simulation software. My experience includes collaborating with top-tier OEMs, utilities, and key industry players to drive adoption of innovative solutions that address complex challenges in energy and electrification.