The Coca-Cola Company Sweet Story Challenge

The search to fill a growing demand for a plant-based natural sweetener that has few or no calories. Read Overview...
Don't forget to check out the Sweetener Challenge

“Food is powerfully symbolic and really complex. Through food we express love. We bring comfort and hope. We forge new relationships and strengthen old bonds. Food reaffirms not only our humanity but the joy of being alive.” -- Marcus Samuelsson


Food ignites our senses. Every living thing needs food to survive, but for most of us, food has a deeper, more complex significance.


When we explore the history and cultural significance of sweet food, we discover why sweetness is important to so many people. Cultivation of the sugar cane plant goes back thousands of years and can be traced to Southeast Asia, with the manufacture of sugar cane granules from sugar cane juice taking place in India two thousand years ago. Cultures around the world use sweets for a variety of purposes, including marking important rituals, celebrations, and life events.


The history of the wedding cake extends centuries, the addition of sweet to savory foods is not uncommon in many communities, and sweet tea evokes memories of rocking chairs on a porch. No matter the difference in preparation, ingredients, and texture, we all seem to find a bit of home in a sweet beverage or a local specialty.


Why Issue a Challenge? 

At The Coca-Cola Company, we are constantly innovating and refreshing our portfolio to meet the consumer’s tastes and lifestyles. And we know that amazing ideas can come from anywhere. 


The Challenge Breakthrough

The Coca-Cola Company Sweet Story Challenge is looking for your stories of the sweet in your life. More specifically, we are eager to learn about tried and true methods to naturally sweeten food or drink, or how your community, culture, or family has done so safely for many years.


What Can You Do Right Now?

  • Read the complete challenge guidelines to see the rules and requirements for entry into the challenge.
  • “Accept Challenge” by clicking the orange button above to compete in the challenge. 
  • Follow the challenge above to be notified of any status updates to the challenge.
  • Share this challenge on social media using the icons above. Show your friends, your family, or anyone you know who has a passion for discovery.
  • Start a conversation in our Forum to join the conversation, ask questions or connect with other innovators.
Updates 19

Winner Announcement - Friday, February 23rd

Feb. 6, 2018, 12:39 p.m. PST by Paul Musille

Thank you again to all who participated in The Sweet Story Challenge. Our winners have been contacted and notified that their entries have won. Please stay tuned for the announcement of the winning submissions on Friday, February 23rd

The Coca-Cola Company thanks you for your patience

Jan. 5, 2018, 6:09 a.m. PST by Paul Musille

The Coca-Cola Company thanks you for your patience during the process of eligibility confirmation for our winners.  We will communicate the winners as soon as we can.


Dec. 13, 2017, 6:23 a.m. PST by Paul Musille

The Coca-Cola Company would like to announce that we have selected the top winner candidates and look forward to sharing with the HeroX community after winner eligibility is fully confirmed. We will communicate shortly.

[ACTION REQUIRED] LAST CHANCE to Submit to the Sweet Story Challenge!

Sept. 28, 2017, 6 a.m. PDT by Maureen Murtha


This is it, folks! Today is the FINAL day for submissions to the Sweet Story Challenge. This window closes at EXACTLY 5:00 pm EDT and no late submissions will be considered. So there you have it! It's been a fantastic run these past few months, and we're so grateful for all of YOU making crowdsourcing like this possible.

Lastly - if you experience any technical problems with the platform during your submission today, please let us know immediately. You can comment right here on this update with any difficulties, and we'll get right back to you.

Thanks so much, and good luck to all!

-The HeroX Team 


Sept. 27, 2017, 5 a.m. PDT by Maureen Murtha

ONLY 2 Days Left! 

Don't miss out! 

Just two more days before the Sweet Story Challenge will be CLOSED for submissions. 

The exact deadline is Sept. 28, 2017 at 5 p.m. EDT. NO submissions can be received or considered after this time. 

PLEASE complete your submission as soon as possible. No reason not to finish what you started! 

As always, comment below with any last-minute questions. 

-The HeroX Team

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