Lopsided judging criteria?

Mitul Sarkar Sept. 28, 2017, 6:15 a.m. PDT
Although titled a "sweet story challenge" the judging criteria reveal a strong leaning towards novel sweetener sources, and towards video/visuals as opposed to text and creative storywriting/style/emotion.
I'm not critiquing the HeroX team here; just pointing out that Coca Cola's priorities may differ from the general perception of what makes a good story.