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The Creative Crowd

BY LIZ TREADWELL | 1 min read

While it may not be the earliest known example of crowdsourcing, individuals or companies have been asking the public to submit designs for over 100 years. From logos to architectural drawings, some of the best submissions have come from unexpected sources. Engaging the crowd for such projects can help you find creativity outside of your organization and create brand loyalty. Customers love feeling like they can contribute to or have an influence on your organization’s decisions.

Here are just a few examples of how companies and governments have utilized the power of the crowd for design:

  • 1916 Planters’ Mr. Peanut contest won by a 14 year old. 1
  • 1930’s Toyota’s first logo was the result of a design contest and received an estimated 27,00 entries. 2
  • 1957 the Premier of New South Wales launched a design competition for what is now the Sydney Opera House. 233 entries were received and it was ultimately won by Danish architect, Jørn Utzon. 3

HeroX has also hosted a variety of design competitions. Here are a few of our favorite examples:

These days you can find governments that are launching crowdsourcing campaigns for a new city logo, or furniture companies seeking new products! If you’re interested in using HeroX for your design challenge, you can get started here. We even offer a ready-to-use template so you can get it launched quickly. It doesn’t get any easier than that!

Sources

  1. https://en.wikipedia.org/wiki/Crowdsourcing#Timeline_of_major_events
  2. https://blog.designcrowd.com/article/202/crowdsourcing-is-not-new--the-history-of-crowdsourcing-1714-to-2010
  3. https://en.wikipedia.org/wiki/Sydney_Opera_House#Construction_history
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