Upcoming webinar: NASA's Watts On The Moon Challenge - Meet The Winners! - June 15, 2021, noon PDT

The Creative Crowd

BY LIZ TREADWELL | 1 min read

While it may not be the earliest known example of crowdsourcing, individuals or companies have been asking the public to submit designs for over 100 years. From logos to architectural drawings, some of the best submissions have come from unexpected sources. Engaging the crowd for such projects can help you find creativity outside of your organization and create brand loyalty. Customers love feeling like they can contribute to or have an influence on your organization’s decisions.

Here are just a few examples of how companies and governments have utilized the power of the crowd for design:

  • 1916 Planters’ Mr. Peanut contest won by a 14 year old. 1
  • 1930’s Toyota’s first logo was the result of a design contest and received an estimated 27,00 entries. 2
  • 1957 the Premier of New South Wales launched a design competition for what is now the Sydney Opera House. 233 entries were received and it was ultimately won by Danish architect, Jørn Utzon. 3

HeroX has also hosted a variety of design competitions. Here are a few of our favorite examples:

These days you can find governments that are launching crowdsourcing campaigns for a new city logo, or furniture companies seeking new products! If you’re interested in using HeroX for your design challenge, you can get started here. We even offer a ready-to-use template so you can get it launched quickly. It doesn’t get any easier than that!

Sources

  1. https://en.wikipedia.org/wiki/Crowdsourcing#Timeline_of_major_events
  2. https://blog.designcrowd.com/article/202/crowdsourcing-is-not-new--the-history-of-crowdsourcing-1714-to-2010
  3. https://en.wikipedia.org/wiki/Sydney_Opera_House#Construction_history
more like this
ARTS & DESIGN
comments
Non-Profit & Social Impact
Why Crowds and Prize Challenges are the Solution to Sustainability
Forward looking corporations are already embracing crowdsourcing and prize challenges. Boeing, Unilever, Samsung, Starbucks and NASA are just a few examples. If several million people can be nudged to make a small positive change, the outcomes can be world changing.
4 min read
The Definitive Definition of Crowdsourcing
Things are changing so rapidly between innovation, social changes, and economic pressure. But while crowdsourcing is evolving there can be only one definitive definition for what exactly is the world of crowdsourcing. And how can this open-source approach to ideas help your business.
3 min read
How to Make Open Innovation Work for You
Open innovation isn’t as simple as posting a question on your company’s Facebook page and hoping for the best. Instead, it takes careful consideration to devise an open innovation approach that works for your company. This guide will help you strategize so you can get the results you’re looking for.
4 min read