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Day-Glo Color Corp.

 29,833

Natural Red Food Color

Seeking a proprietary, clean label, red food color that meets consumer preferences and food industry requirements.

This challenge is closed

stage:
Closed
prize:
$100,000

This challenge is closed

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Summary
Timeline
Updates3
Forum
Teams121
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FAQ
Summary

Overview

The Problem

When colorants are needed in the formulation of a new or reformulated food or beverage, synthetic colors are now seldom used. Once praised for their cost effectiveness, aesthetic appeal, ease of use and high stability, synthetic colors are now largely being replaced by natural colors. This is due, by and large, to a convergence of two trends.

First, there is a growing belief, disputed by most reputable scientists and FDA that synthetic colors contribute to ADHD in children. This belief was given additional credence in 2007 with the highly publicized “Southampton Study” in which a link was reported between six synthetic colorants and ADHD in children. Second, the general “health and wellness” trend emphasizing natural and wholesome foods. As the food industry worked to capitalize on this trend, the lack of a legal definition of “natural” came to play and redirected the efforts toward “clean labeling.”

“Clean Label” is an ambiguous term describing an approach used by the food industry to avoid making the “natural” claims which have proven to be difficult to legally defend. A clean label approach utilizes a limited number of recognizable ingredients to convey a “natural” message without explicitly stating it. Naturally sourced ingredients are the norm, but not every natural ingredient aligns with consumers’ desires. In the case of colors, carmine (insect-derived), caramel (carcinogen link) and titanium dioxide (mineral-sourced) are a few examples of natural colors that would not be considered appropriate for most “clean label” foods.

In general, naturally-sourced colorants, while gaining market share, exhibit limited stability. Additionally, they can contribute off-tastes and much higher cost-in-use than a synthetic color. Possibly the most important drawback, the palette of available shades is insufficient to meet the needs of the food industry.

Red is the most popular shade for foods and beverages.  Consequently red colorants represent the single largest market segment.  But there is currently no FDA-approved, "clean label", red food color that meets the broad needs of the food industry. Beet juice lacks stability in heat processed foods and in high water activity products. Carmine and the carotenoids are not “clean-label” and anthocyanins (fruit and vegetable juices) work only in low pH systems and fade unacceptably in the presence of ascorbic acid, a common beverage ingredient. 

THERE IS A NEED FOR AN ATTRACTIVE, "CLEAN LABEL", STABLE, COST-EFFECTIVE RED FOOD COLOR, especially for some of the more difficult applications- baked goods, cereals, pet foods and dairy. 

Potential Problem-Solving Pathways (Non-Exhaustive)

  1. Identification of a new source for an existing FDA-approved colorant, most likely a non-commercialized juice from an edible fruit or vegetable, as per 21CFR 73.250 & 73.260.
  2. PHYSICAL modification of an existing FDA-approved colorant, e.g., encapsulation, emulsification, drying, concentration, adsorption, extension, etc. 
    NOTE: changes in the CHEMICAL nature of the colorant would negate any prior toxicity studies and, therefore, almost certainly require FDA approval via the submission of a Color Additive Petition.
  3. Submission of a Color Additive Petition to FDA to gain approval of a colorant not currently approved for use in foods and beverages.
  4. Selective breeding and/or improved agricultural practices of source crops to improve color, reduce cost, increase availability, improve sustainability, etc.

The Challenge Breakthrough

Viveri Food Colors, a division of the Day-Glo Color Group, is committed to identifying and providing both the consumer and the food industry with a significant improvement to the current supply, selection, quality and performance properties of “clean label” red food colorants.

What You Can Do To Cause A Breakthrough

  • Click "Follow the Challenge" above to be notified of any status updates to the challenge.
  • Click "Yes Sign Me Up!" above to register for the challenge. You will be notified of any status updates and be able to create an entry to the challenge when it opens.
  • Click on the "Share" button or social media icons above to share this challenge with your friends, your family, or anyone you know who has a passion for discovery.

Leave a comment in our Comments Thread to join the conversation, ask questions or connect with other innovators.

 

Additional rules

Who can participate:
The Challenge is open to all individuals and teams.  To be eligible to compete, you must comply with all the terms of the Challenge as defined in the Challenge-Specific Agreement.

Selection of Winner:

1. Solutions will be tested and measured against FD&C Red No. 40 by Day-Glo Color Group with additional, selected external testing regarding market acceptance.

2. The winning solution will be paid $100,000 upon completion of a successful proof of concept by the Day-Glo Color Group.  If the winning solution requires a Color Additive Petition (CAP), the award will be paid in two installments: Installment One of $50,000 will be paid upon the completion of a successful proof of concept.  Installment Two of $50,000 will be paid upon FDA approval of the CAP.

DETAILS: Many of the judging criteria will be on a relative basis.  No absolute target value can be given other than to say that the goal is to identify a colorant that performs at least as well as FD&C Red #40 in the most possible attributes- safety, appearance, performance, cost, consumer acceptance, etc.  Commercially feasible concepts that do not win the main award may still be eligible for awards of lesser amounts at the sole discretion of the Day-Glo Color Group. 

Judging: submissions will be evaluated based on the combined commercial value of the individual parameters rather than on the accumulated points. Refer to GUIDELINES for specifics. 

Any competitor misrepresenting their results will be automatically disqualified from the challenge.

Registration and Submissions:
Registrations must be completed by Midnight MST, May 1, 2016 to be eligible for the prize. No registrations will be accepted after this date and no changes to Teams may be made after this date.

All submission materials must be submitted online on or before Midnight MST, Sept 1, 2016. No submissions will be accepted after this time. Incomplete submissions will not be accepted. All submissions must be received online, via the Challenge website, and all uploads can be in PDF format only. Submission reporting requirements are detailed in Judging.

Challenge Guidelines are subject to change. Registered competitors will receive notification when changes are made, however, we highly encourage you to visit the Challenge Site often to review updates.


Guidelines

Judging will be based upon the following criteria.  Relative importance of each criteria can be gauged by the assigned "point value" but final results will be determined by total market value of the submission, not strictly by the accumulated point value. 

Submission Evaluation Criteria Point Value
Does the colorant meet any existing FDA monographs for an exempt food color (21CFR Part 73 Subpart A) or is there a resonable expectation that the colorant would gain FDA approval upon submission of a Color Additive Petition (21CFR Part 71)? Mandatory
Will DayGlo be able to secure a proprietary position on the source, production or commercialization of the submission? Mandatory
Does the colorant meet the common definition of a "clean label" color additive, i.e., would the colorant's declaration on a food label be recognized and known to most consumers?  For example, "fruit juice", "vegetable juice" or "paprika" as opposed to "sodium copper chlorophyllin" or "canthaxanthin". 25
Does the colorant produce attractive red shades in a range of foods and beverages?  20
How does the cost-in-use of the colorant compare to that of FD&C Red #40?  15
Relative to FD&C Red #40, how stable is the colorant in the specified screening tests? 10
How secure and consistant is the supply chain? 10
Does the color contibute any off-taste? (see FAQ for guidelines) 5
Does the color meet Kosher and Hallal dietary requirements? 5
Is the colorant permitted for food use in countries other than the US or is there a reasonable expectation that it could gain approval? 5
Any other intangibles? Are there advantages over other FDA-approved red food colors?  Would the inclusion of the colorant in a food or beverage add additional commercial value aside from the coloring effect, i.e., nutritional value, perception of health and wellness, etc 5
   
Total 100

 

Timeline
Updates3

Challenge Updates

Seeing red? Industry poll reveals natural red color challenge in meat, dairy, bakery applications.

July 12, 2016, 9:46 a.m. PDT by Viveri NaturalRedChallenge

Seeing red? Industry poll reveals natural red color challenge in meat, dairy, bakery applications

By Elaine WATSONElaine WATSON, 05-Dec-2013

The quality and range of natural colors has increased significantly in recent years, but getting a vibrant natural red shade in some bakery, meat and dairy applications - especially if you want to avoid carmine - remains a big challenge, according to an industry poll.

http://www.foodnavigator-usa.com/Suppliers2/Seeing-red-Industry-poll-reveals-natural-red-color-challenge-in-meat-dairy-bakery-applications


Mars, Incorporated to remove all artificial colors from its human food portfolio

July 11, 2016, 10:56 a.m. PDT by Viveri NaturalRedChallenge

Feb 05, 2016, 16:08 ET

News provided by
Mars, Incorporated

Mars, Incorporated to remove all artificial colors from its human food portfolio

Five-year effort will impact chocolate, gum, confection, food and drink brands

MCLEAN, Va., Feb. 5, 2016 /PRNewswire/ -- Mars, Incorporated announced today that it will remove all artificial colors from its human food products as part of a commitment to meet evolving consumer preferences.

Though many of the company's products are already free of artificial colors, by expanding the scope of the effort to its entire human food portfolio, Mars is making a commitment of significant depth and breadth. Products across the range of the company's chocolate, gum, confection, food and drink businesses will be affected by the change, which will take place incrementally over the next five years.

Artificial colors pose no known risks to human health or safety, but consumers today are calling on food manufacturers to use more natural ingredients in their products. Against this backdrop, Mars will work closely with its suppliers to find alternatives that not only meet the its strict quality and safety standards, but also maintain the vibrant, fun colors consumers have come to expect from the company's beloved brands.

"We're in the business of satisfying and delighting the people who love our products," said Grant F. Reid, President and CEO of Mars, Incorporated. "Eliminating all artificial colors from our human food portfolio is a massive undertaking, and one that will take time and hard work to accomplish. Our consumers are the boss and we hear them. If it's the right thing to do for them, it's the right thing to do for Mars."

Today Mars uses a variety of naturally sourced and artificial colors in its global product portfolio. Depending on consumer preferences, ingredient availability and local regulations, slightly different formulations and products may exist in different markets. However, all ingredients used by the company are safe, and all are manufactured in compliance with Mars' own strict internal quality and safety requirements and the requirements established by food safety regulators globally, including the U.S. Food and Drug Administration (FDA) and the European Food Safety Authority (EFSA).

Removing all artificial colors from a human food portfolio that features more than 50 brands represents a complex challenge. Mars' strategy includes partnering with suppliers to identify new ingredients and formulas that meet its rigid safety and quality standards, addressing all legal and regulatory requirements, and creating accessible ways to gather input and feedback from consumers throughout the reformulation process. The company believes the process of developing alternative colors, ensuring their safety and quality, obtaining regulatory approval, and introducing the new ingredients across the entirety of its human food portfolio around the world will take about five years.

About Mars, Incorporated
Mars, Incorporated is a private, family-owned business with more than a century of history and some of the best-loved brands in the world including M&M'S®, PEDIGREE®, DOUBLEMINT® and UNCLE BEN'S®. Headquartered in McLean, VA, Mars has more than $33 billion in sales from six diverse business segments: Petcare, Chocolate, Wrigley, Food, Drinks and Symbioscience. More than 80,000 Associates across 73 countries are united by the company's Five Principles: Quality, Efficiency, Responsibility, Mutuality and Freedom and strive every day to create relationships with stakeholders that deliver growth we are proud of as a company. 

For more information about Mars, Incorporated, please visit www.mars.com. Follow us on Facebook, Twitter, LinkedIn and YouTube. 

Contact
Mars, Incorporated
Jonathan Mudd, (703) 821-4956
jonathan.mudd@effem.com

To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/mars-incorporated-to-remove-all-artificial-colors-from-its-human-food-portfolio-300216158.html

SOURCE Mars, Incorporated

Feb 05, 2016, 16:08 ET

News provided by
Mars, Incorporated

Mars, Incorporated to remove all artificial colors from its human food portfolio

Five-year effort will impact chocolate, gum, confection, food and drink brands

MCLEAN, Va., Feb. 5, 2016 /PRNewswire/ -- Mars, Incorporated announced today that it will remove all artificial colors from its human food products as part of a commitment to meet evolving consumer preferences.

Though many of the company's products are already free of artificial colors, by expanding the scope of the effort to its entire human food portfolio, Mars is making a commitment of significant depth and breadth. Products across the range of the company's chocolate, gum, confection, food and drink businesses will be affected by the change, which will take place incrementally over the next five years.

Artificial colors pose no known risks to human health or safety, but consumers today are calling on food manufacturers to use more natural ingredients in their products. Against this backdrop, Mars will work closely with its suppliers to find alternatives that not only meet the its strict quality and safety standards, but also maintain the vibrant, fun colors consumers have come to expect from the company's beloved brands.

"We're in the business of satisfying and delighting the people who love our products," said Grant F. Reid, President and CEO of Mars, Incorporated. "Eliminating all artificial colors from our human food portfolio is a massive undertaking, and one that will take time and hard work to accomplish. Our consumers are the boss and we hear them. If it's the right thing to do for them, it's the right thing to do for Mars."

Today Mars uses a variety of naturally sourced and artificial colors in its global product portfolio. Depending on consumer preferences, ingredient availability and local regulations, slightly different formulations and products may exist in different markets. However, all ingredients used by the company are safe, and all are manufactured in compliance with Mars' own strict internal quality and safety requirements and the requirements established by food safety regulators globally, including the U.S. Food and Drug Administration (FDA) and the European Food Safety Authority (EFSA).

Removing all artificial colors from a human food portfolio that features more than 50 brands represents a complex challenge. Mars' strategy includes partnering with suppliers to identify new ingredients and formulas that meet its rigid safety and quality standards, addressing all legal and regulatory requirements, and creating accessible ways to gather input and feedback from consumers throughout the reformulation process. The company believes the process of developing alternative colors, ensuring their safety and quality, obtaining regulatory approval, and introducing the new ingredients across the entirety of its human food portfolio around the world will take about five years.

About Mars, Incorporated
Mars, Incorporated is a private, family-owned business with more than a century of history and some of the best-loved brands in the world including M&M'S®, PEDIGREE®, DOUBLEMINT® and UNCLE BEN'S®. Headquartered in McLean, VA, Mars has more than $33 billion in sales from six diverse business segments: Petcare, Chocolate, Wrigley, Food, Drinks and Symbioscience. More than 80,000 Associates across 73 countries are united by the company's Five Principles: Quality, Efficiency, Responsibility, Mutuality and Freedom and strive every day to create relationships with stakeholders that deliver growth we are proud of as a company. 

For more information about Mars, Incorporated, please visit www.mars.com. Follow us on Facebook, Twitter, LinkedIn and YouTube. 

Contact
Mars, Incorporated
Jonathan Mudd, (703) 821-4956
jonathan.mudd@effem.com

To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/mars-incorporated-to-remove-all-artificial-colors-from-its-human-food-portfolio-300216158.html

SOURCE Mars, Incorporated


Registration Period extended!

April 28, 2016, 9:33 a.m. PDT by Viveri NaturalRedChallenge

Hello community!

We are excited by the response to the challenge, so much so, that we are extending the registration period an additional month (June 1) to give even more people the opportunity to participate.   

The extension also gives you an extra month to work on your submission.  The final close date hasn't changed so on January 2nd you could be the winner of $100,000!

Good luck!


Forum
Teams121
Resources
FAQ

Frequently Asked Questions

Yes.  To be eligible to compete, you must comply with all the terms of the Challenge as defined in the Challenge-Specific Agreement.

The term "natural color" is a commonly used term within the US food industry to reference color additives which are exempt from FDA certification and which are regulated in the Code of Federal Regulations (21 CFR 73 Subpart A). These colorants typically exist in nature and are sourced from animal, vegetable or mineral sources or they can be synthetically produced duplicates. 

NOTE:  FDA considers any colorant that is artifically introduced to a food to be an artificial color and, therefore, does not allow the term "natural color" on the label of a food or beverage.  Further, although FDA has not established a legal definition of the term "natural", they have stated that no food can be labeled as such if it contains an added colorant.  Therefore, this challenge is for a "clean label" colorant. 

“Clean Label” is an ambiguous term describing an approach used by the food industry to avoid making the “natural” claims which have proven difficult to legally defend.

A clean label approach utilizes a limited number of recognizable ingredients to convey a “natural” message without explicitly stating it. Naturally sourced ingredients are the norm, but not every natural ingredient aligns with consumers’ desires. In the case of colors, carmine (insect-derived), caramel (carcinogen link) and titanium dioxide (unrecognizable name) are a few examples of natural colors that would not be considered appropriate for most “clean label” foods.

A Color Additive Petition is the formal process by which an interested party can request FDA approval for a new colorant or for the expanded use of an existing colorant. If, upon evaluation of the data in the petition, the FDA finds that the proposed color additive is safe and suitable for the intended use, as described in 21CFR Part 71, then a regulation would be promulgated, thereby listing the color additive for such use. For more information, please refer to http://www.fda.gov/ForIndustry/ColorAdditives/ColorAdditiveInventories/ucm115641.htm#table1A

Certainly.  While some criteria MUST be met, submissions will be judged based on their overall value to the market.   Additionally, commercially feasible concepts that do not win the major award may be considered for lesser awards, 

Light. Prepare samples of the reference and your submission in a commercially available carbonated soft drink. We will be using 7-Up in our evaluation.

The reference sample should contain FD&C Red #40 at 60ppm. The test sample should contain a sufficient level of your submission to visually approximate the intensity of the reference. If you have access to a spectrophotometer, measure and record the absorbance of the beverages (350-700 nm).

Seal the beverages in clear glass containers with a minimum of head space. Expose both beverages to daylight until one has noticeably faded. Depending upon the intensity of the sunlight, this can happen in a matter of hours. Record and report the exposure time and any other pertinent observations. If you have access to a spectrophotometer, measure and report the degree of color loss.

Before and after photos are required.

 

Heat. Prepare samples of the reference and your submission in a commercially available white cake mix.

The reference sample should contain FD&C Red #40 at 100ppm. The test sample should contain a sufficient level of your submission to visually approximate the intensity of the reference.

Bake the cakes sidexside according to the package directions. After cooling, record the results by slicing the cakes and photographing the two cross sections in a single image.

 

pH. Many colorants, especially fruit and vegetable juice, exhibit variation of shade and stability over the pH range encountered in foods and beverages.  It is, therefore, important to screen your submission for this trait.

Recognizing that not all participants will have access to a fully equipped lab, we offer two methods for testing.  

In either method, prepare samples of the reference and your submission for comparison.   

The reference samples should contain FD&C Red #40 at 60ppm. The test samples should contain a sufficient level of your submission to visually approximate the intensity of the reference. If you have access to a spectrophotometer, measure and record the absorbance/reflectance of the beverages (350-700 nm).

Seal the solutions in clear glass containers with a minimum of head space. Store the samples at room temperature (refrigerate any milk-based samples), protected from light. Check periodically until one in each group has noticeably faded or two weeks have passed.

Record and report the elapsed time and any other pertinent observations. If you have access to a spectrophotometer, measure and report the degree of color loss.

Before and after photos are required.

Method 1)

Prepare samples using pH buffers of 3, 5, 7 and 8.

Method 2)

For a pH of ~3.2, use a commerically available carbonated lemon-lime soft drink.  We suggest 7-UP.

For a pH of ~6.6, use fresh, whole milk. 

For a pH of ~8.3 use a solution of baking soda in purified water.  Use ~3 grams (1/2 tsp) of baking soda per litre (~ 1 qt) of water.  Exact measurements are not necessary.

 

Ascorbic Acid. Prepare samples of the reference and your submission in purified water at pH 3.0 with 250ppm of ascorbic acid.

The reference sample should contain FD&C Red #40 at 60ppm. The test sample should contain a sufficient level of your submission to visually approximate the intensity of the reference. If you have access to a spectrophotometer, measure and record the absorbance of the beverages (350-700 nm).

Seal the solutions in clear glass containers with a minimum of head space. Store the samples at room temperature, protected from light.

Check periodically until one has noticeably faded or two weeks have passed. Record and report the elapsed time and any other pertinent observations. If you have access to a spectrophotometer, measure and report the degree of color loss.

Before and after photos are required.

 

Flavor. Prepare samples of the reference and your submission in 10% sucrose syrup.

The reference sample should contain FD&C Red #40 at 100ppm. The test sample should contain a sufficient level of your submission to visually approximate the intensity of the reference.

Taste the samples and describe any difference in flavor. Use as many “tasters” as practical.

Any batch of  FD&C Red #40 which is used in the evaluations must be identified by its FDA certified lot number.  

If you are unable to procur a certified sample, contact the Day-Glo Color Group via this Challenge page and a sample will be provided. 

Title 21 is the portion of the Code of Federal Regulations that governs food and drugs within the United States for the Food and Drug Administration (FDA), the Drug Enforcement Administration (DEA), and the Office of National Drug Control Policy (ONDCP).

For FDA regulated colors, please see

http://www.fda.gov/ForIndustry/ColorAdditives/ColorAdditiveInventories/ucm115641.htm#table1A

 

For our purposes, "cost-in-use" is a term used to describe the relative cost of using a food colorant. 

For example, if it requires 300ppm of your submission to approximate the visual intensity of FD&C Red #40 at 60ppm; and your submission would cost the food processor $25/lb versus FD&C Red #40 at $15/lb, the C.I.U. comparison is-

300ppm/60ppm x $25/$15 = 8.3

Your submission has a C.I.U of 8.3X FD&C Red #40

 

NOTE: For your calculations, please use $15.00/lb as the market price for FD&C Red #40