General Electric


In Good Company Challenge

Improving the experience of aging in Massachusetts through creative new solutions.


Why solve for social isolation and loneliness?

In Good Company: The 2018 Optimal Aging Challenge is a $20,000 (USD) global competition to improve healthy aging by leveraging the development of breakthrough technologies, community resources and other solutions to reduce social isolation and loneliness and increase engagement among the older populations.

In collaboration with Massachusetts Governor Baker's Council to Address Aging in Massachusetts (MA Aging Council),Massachusetts Institute of Technology's AgeLab (MIT AgeLab), Benchmark Senior Living (Benchmark) and GE Healthcare are seeking ideas across four key pillars:

  • Develop or apply innovative approaches in caregiving
  • Develop or apply innovative approaches in transportation services for seniors
  • Develop or apply innovative elder care housing solutions
  • Develop or apply effective employment or volunteerism opportunities for seniors

All ideas are welcome! From back of the napkin sketches to fully-vetted, commercial-ready solutions, we want to hear from you.


To learn more about the competition and download additional materials, visit the In Good Company page here.


Challenge Updates

Winner Announcement Press Release

April 4, 2019, noon PDT by Liz Treadwell


In case you missed it, the In Good Company Challenge announced their winners in December 2018. You can read the full press release here.

Last Call for Submissions!

Sept. 26, 2018, 4 p.m. PDT by Liz Treadwell

The In Good Company Challenge closes September 28th

Submit your solution now!


Calling all Submissions: Improve Healthy Aging

To support the pursuit of healthy aging, the In Good Company: The 2018 Optimal Aging Challenge is reaching out to the global community (you!) to address a key issue: How do we reduce social isolation and loneliness in older populations?

Your novel solution should reduce isolation and loneliness, drive a new social experience and promote healthy aging—encouraging and facilitating engagement, empowerment, and impact for older adults within our communities.

Up to four winners may be eligible to receive a cash prize of USD $5,000 and may have the opportunity to participate in public/private endeavors to mature their solution and better serve the aging population and their caregiver networks.


Ready to pave the way for aging gracefully, in great health, and In Good Company

Submit your idea here before Sept 28th!